COMMUNICATION

VIS-a-VIS Mass Communication

vis-à-vis /ˌvēzəˈvē/
preposition
in relation to; with regard to.
"many agencies now have a unit to deal with women's needs vis-à-vis employment"
Adverb ARCHAIC
in a position facing a specified or implied subject.
"he was there vis-à-vis with Miss Arundel"
noun
a person or group occupying a corresponding position to that of another person or
group in a different area or domain; a counterpart.
"his admiration for the US armed services extends to their vis-à-vis, the Russian
military“.
a face-to-face meeting.
"the dreaded vis-à-vis with his boss"
Lets us start off the
texting phenomenon to
illustrate how
communication are
affected by media and
information.
When you send a text message to
another person, you are using the
cellphone as a means of
communication. Your message sent
through the cellphone transmitted
by the signals provided by the
mobile phone company and lands
to the intended receivers cellphone.
“The Cellphone and the Crowd: Messianic
Politics in Contemporary Philippines”

Article By: Vicente Rafael

June 16, 2000
A text message landed on somebody’s
phone enthusiastically calling out
concerned citizens to mass up at EDSA
Shrine, after 11 senators voted to block
the opening of a sealed envelope that
contained the evidence of Pres.
Estrada’s corruption and hidden wealth.
FULL MBLSN 2DAY AT EDSA

GO 2 EDSA WEAR BLCK

BRING UR FRIENDS
“Full Mobilization today at EDSA”

“Go to EDSA, wear black, bring your

friends”
By 8:00 pm around 20,000 had
already gathered at the EDSA
Shrine, and the days that
followed saw more people, not
just from Metro Manila but from
the nearby provinces as well
McQuails 1969, 2
Mass communication “Comprise the
institutions and techniques b which
specialized special groups employ
technological devices (press, radio,
films, etc.) to disseminate symbolic
content to large, heterogeneous and
widely dispersed audiences.
McQuail’s definition signals us
two basic concepts
1.Technological devices
2.Magnitude and scope of
its audiences
Click to see

People Power 2 EDSA