Determining the

Author’s Purpose
and Intended
Audience
Author’s Purpose
 To Persuade
 To Inform
 To Express
 To Persuade
“An effective persuasive
writer can change
people’s minds and
make them do certain
actions.”
Reasons why
people are
persuaded
 Client’s testimonies
 Professional’s
thoughts
 Famous people
 Word usage
Are you good in
persuading or
you are easily
persuaded?
 To Inform
“ To give valid and
reliable
information.”
“Use websites
ending in .edu
or .org”
“AVOID using
information
from wikis ”
RESEARCH is a
must for
credibility and
trustworthiness
 Cite the sources
properly to
avoid plagiarism
and conflict.
 Present the
information in
a F.O.I. way
 FRESH
ORGANIZED
INTERESTING
 To Express
“Engaged in reader’s
emotion and more
opinionated”
 To Express
“Catching the
reader’s HEART”
 Author’s
Intended
Audience
 How to identify?
 word usage
 length of the text
 nature of the topic
 way of presentation
Things to consider
in assessing the
intended
audience
 gender
 age
 social status
 specific profession
REMEMBER
“Good writers know
their purpose and
intended audience.”