PRESENTED BY-

NAME-RAJSHREE SUMAN
ENROLL-18BSP3588
 INTRODUCTION

• Patanjali is the fastest growing FMCG company in India.

• The Patanjali Ayurved Limited established by Baba Ramdev in
2006 along with Acharya Balkrishna .
• The objective of Patanjali is to establishing science
of Ayurveda in accordance and coordination with the latest
technology and ancient wisdom.
• Balkrishna owns 98.6% of Patanjali Ayurved, and as of March
2018, has a net worth of US$6.1 billion.
 REVENUE

revenues(in crores)
25000

20000
20000

15000

10561
10000

5000
5000

2006
841 1184
317 453
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018
 PATANJALI AYURVED BUSINESS MODEL

• Patanjali is an unlisted company.

• Patanjali does not focus on becoming a market leader.
• Emphasis on hiring expert people with domain knowledge instead of MBAs.
• Patanjali’s consumer came from its massive yoga and Ayurveda network.
• Patanjali segmented the market
o demographic basis - Age group from 15-64
o psychographic basis- Personality, Life style, and class
 PATANJALI -FUTURE PRODUCTS ON THE PLATTER

• Dairy Products – Milk, card, chach and paneer.

• Cattle feed and supplements – Dughdamrit

• Range of frozen vegetables - Peas, Mix vegetables, sweet corn, potato fingers
(french fries)

• Solar product range - Solar panels, solar street lights, solar hybrid invertor and
solar water pumps

• Packaged drinking water range - Divya Jal

PATANJALI – FUTURE PRODUCTS ON THE PLATTER( Contd.)