Submitted by,

Nithin Prasad
Roll no: 33
B Com 3rd year
 CONVERSE® OVERVIEW
• An American shoe company that primarily produces skating shoes and
lifestyle brand footwear and apparel.
• Parent organization: Nike (2003–)
• Headquarters: Boston, Massachusetts, United States
• Founder: Marquis Mills Converse
• Founded: February 1908, Malden, Massachusetts, United States
• Number of locations: More than 100; U.S. retail stores (2018)
• CEO: G. Scott Uzzell (22 Jan 2018–), Davide Grasso (2016–
• Area served- Worldwide
• Key people- Scott Uzzell, President & CEO
• Products- Apparel, clothing, shoes
• Number of employees- 2,658 (in U.S)
• Converse has been a subsidiary of Nike, Inc. since 2003.
 CONVERSE® HISTORY
• 1908- Marquis M. Converse starts the company as a rubber manufacturer
which offered winterized rubber soled footwear for men, women and
children
• 1910 - Converse was producing 4000 shoes daily
• 1912 - Started producing athletic shoes for tennis
• 1917 - World’s 1st performance basketball sneaker debuts- The Converse All
Star
• 1921 - Charles Chuck Taylor, America’s famous basketball player officially
joined Converse All Star
• 1923 - Converse adds Chuck Taylor’s signature to the All Star®patch
• 1949 - Virtually all pro players are wearing Chuck Taylor All Star shoes
• 1970’s - Converse’s popularity among sports stars decreased dramatically
• 1980’s + Converse transcends from sport to fashion
LOGOS
The shoe morphed
into a symbol of
counterculture and
rose above the shoe
industry trends to
embody the idea
that owning a pair
of Chucks is like
owning apiece of
history.
 MISSION AND VISION

• Mission statement: "To give people the opportunity to express

themselves through their Converse shoe”

• Vision statement: "Wear a shoe that makes a statement".

• Slogan: "Shoes are Boring. Wear Sneakers."

 CURRENT FINANCIALS

• Revenue $66,822,000
• Net Income $8,629,000
• Total Assets $121,098,000
• Total Liabilities $45,655,000
• Stockholders' Equity $75,443,000
 PRODUCT LINE / MIX

• Type of shoes: Chuck Taylor, Jack Purcell inspired Kurt Cobain,

Converse by John Varvatos, Converse(PRODUCT) RED™,
Basketball, Skate, Running and Court
• Current collections: Chuck It, Prom, Graduates, Music
collaborations, Chuck Taylor All Star Slim, One star suede,
Kids, Classic Chucks
• Product Mix: Men’s clothing, Women’s clothing, Converse by
John Varvatos clothing, Converse by Wiz Khalifa, Sunglasses,
Accessories
 ETHICS AND RESPONSIBILITIES

• Strive to make a positive impact in the communities in which

we live and work.
• To empower the community partners to unleash their creative
spirit through Music, Art and Skate, with a focus on inspiring
and enabling young people to be their true authentic selves.
• Aim is to connect, be useful and be a company that cares.
 SWOT ANALYSIS
Strength
 Features which makes them not just trendy but also comfortable
 Affordable pricing
 Innovative designs
 The strong Trio of people who are the design makers
Weakness
 Lack of differentiation
 The Nike effect
 Chuck always will be the biggest strength and weakness
Opportunities
 Specific need
 Disposable income
 Growth in online shopping
Threats
 Competiton
 Couterfeit versions of the originals