Professional Documents
Culture Documents
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That the risk that the company took ,they would want to be popular .Many times ,
companies got down but It is important because this experience count to be
succeful .
That changed when Chuck Taylor joined the company. He saw great potential in
designing the shoe for basketball players.
Chuck Taylor was a basketball player for the Akron Firestones at the time and was
known for his smooth words and unique marketing ideas. So he became an
ambassador for Converse.
It is thanks to Chuck Taylor that this shoe was then worn by so many basketball
players. Because he had contributed enormously to Converse's success, the brand
decided in 1932 to name the iconic shoe after Chuck Taylor: the Chuck Taylor All
Star was born.
Today, Converse still has a wide range of Chuck Taylor All Stars and the kicks
continue to dominate the streets of the world. Whether you choose a high top or
low top model, with a platform or without, there is a design to suit everyone.