Sneaker Cul tu re : T he

Evolution of a Global
Phen omenon
Presented by : Abhay Chhabra
Origins of Sneaker Culture

Converse All-Star were the first notable

sneakers introduced in 1917, follow ed by the
Adidas Stan Sm ith in the 1960s

In the 1980s, the Air Jordan line by Nike revolutionized the

sneaker industry and laid the foundation for sneaker culture.
Michael Jordan’s Air Jordan 1 is believed to be the catalyst
for sneaker culture even today.
 Defining Sneaker Culture and Sneakerheads

Sneaker Culture Sneakerheads Sneaker Community

- Sneaker culture refers to the passionate

• Sneakerheads are individuals who Sneaker conventions, social media
collect, trade, and showcase sneakers as platforms, and dedicated websites
community built around sneakers as a
a hobby. Sneakerheads value have brought sneakerheads
lifestyle and fashion statement. authenticity, rarity, and the story behind together, fostering a vibrant
- it encompasses sneakerheads, each pair of sneakers. community.
collectors, enthusiasts, designers, and
• Sneakers are part of how Sneakerheads
influencers and is characterized by connect with each other. They share the
limited edition releases and same norms, practices and even
collaborations. vocabulary.
 Collaborations and Limited Editions

• Collaborations between sneaker brands, athletes, artists, and celebrities have

become a driving force in sneaker culture.

• Limited edition releases create hype and frenzy among sneakerheads, often
leading to long queues and online selling platforms.

• Brands like Nike, Adidas, and Puma have collaborated with designers,
musicians, and artists, making each release a coveted item.

• Sneaker collaborations have a significant impact on sneaker culture, fueling

the collector's market and driving consumer interest. These limited-edition
releases often sell out quickly, leading to increased demand, exclusive
reselling, and even sneaker campouts which plays into sneaker reselling
 Sneakers in Fashion and Pop Culture

• Sneakerheads trace the origin of the movement to the 1970s and ’80s, when sneakers were popularized by basketball icon Michael Jordan,
and by hip-hop stars who were known not just for their unique rhythms, rhymes and lyrics, but also for their style or their “swag”

• One of the key pivotal groups that focused on sneakers would be Run-DMC,. One of the shoes they made popular were the Adidas Shell
Toes. It was a staple, and they even made a song about it. People were paying attention not only to what was coming out of their mouths,
but also what they were wearing.

• Collaborations provide an opportunity for brands to tap into different markets, reach new audiences, and generate buzz around their
products. They also allow the collaborating partner to showcase their creativity and bring a fresh perspective to the sneaker design
process

Another notable collaboration is Adidas and Kanye

One of the most famous sneaker collaborations is the ongoing
partnership between Nike and Off-White, a fashion brand
created by designer Virgil Abloh. This collaboration has
produced numerous highly coveted sneakers, known for their
deconstructed aesthetics, exposed stitching, and signature
quotation marks
West's Yeezy line. The partnership between the
German sportswear giant and the influential rapper
turned fashion designer has resulted in a range of
sneakers that have reshaped the sneaker industry. The
Yeezy sneakers are known for their minimalist designs,
innovative materials, and limited availability.
 Will Include a timeline here for the history of sneakers in fashion and hip hop

01 02 03 04
Sneaker Resale Market
- The sneaker resale market has grown exponentially, with some pairs selling for thousands or even tens of thousands of dollars.

- Online marketplaces like StockX, GOAT, and Grailed have facilitated the buying and selling of rare sneakers.

- The resale market has sparked debates around accessibility, authenticity, and the ethics of sneaker culture.
CONCEPT
IN
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 OUR TEAM
Matthews said many Sneakerheads trace the origin of the movement to the 1970s and ’80s, when sneakers were popularized by
basketball icon Michael Jordan, and also by hip-hop stars who were known not just for their unique rhythms, rhymes and lyrics,
but also for their style or their “swag.”
“I think one of the key pivotal groups that focused on sneakers would be Run-DMC,” Matthews said. “One of the shoes they
made popular were the Adidas Shell Toes. It was a staple, and they even made a song about it. People were paying attention not
only to what was coming out of their mouths, but also what they were wearing.”

, people wanted to be like Mike, and wanted to wear his shoes

The researchers also found that for many Sneakerheads, sneakers are important to their social identities, which is the concept of
being self-related to the groups they belong to. Matthews said sneakers are part of how Sneakerheads connect. They share
norms, practices and even a vocabulary, such as the term “drops,” which references the release date for a certain shoe, and
Everest
“color way,” Cantu
which is the particular color scheme a shoe mightDrew
come in. Remy Marsh
Holloway
Sneaker Culture: The Rise of Sneakerheads – Mad Kicks
The SneakerCeo Of Ingoude
Culture: Ceo Of Ingoude
What Started It All? (sneakerflippers.com) Ceo Of Ingoude
Company Company Company
THANK'S LA R A N A, IN C .

FOR
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