EFFECT OF SOCIAL MEDIA

ADVERTISEMENT ON
CONSUMER BUYING BEHAVIOR

BY
HUMA NADEEM
RABIYA JALEEL
INTRODUCTION
Social media advertisement effect consumer behavior
Social sites: Facebook ,twitter, Instagram, MySpace etc.
Search engines.
Online shopping.
E-WOM.
INTRODUCTION
Technological changes.
Advertisements: authentic source of information.
Traditional media.
Online group.
Competitive marketing weapon.
Low budget way of advertisement.
 LITERATURE REVIEW
Author Year Topic Tool Conclusion
Simon et.al 2013 Effect of social media marketing SPSS The consumer is influenced by
on online consumer behavior. the information obtained from
social media

Patarawadee 2013 Does social media affects the Confirmato Social media sites have an
consumer decision making? ry factor affect on the consumer
analysis purchase decision.
M.Nick 2013 Impact of social media on Structural Social media advertisements
consumers. equation have a excessive trust on
modeling consumers
Neha 2014 Influence of e-marketing and the SPSS Consumer behavior and
consumer decision making internet are linked to each
other
Elisabeta & 2014 Social media and its impact on SPSS Consumers are usually
Ivona consumer behavior seemed to agree on receiving
personalized marketing
information
 LITERATURE REVIEW
Author year Topic Tool Conclusion

Pajaree et.al 2014 Facebook usage behavior and Scale Its is concluded that the
impact on the attitudes of ragging relationship of login and
friends on social networking system the time spent on
sites Facebook are proportional
to each other.
Thirumalaisam 2015 Advertisement posting based on APBCB It is concluded in this
y et.al consumer behavior model research that the
consumers should be
tracked and only relevant
information should be
provided to them.
Shahzain 2015 Strategies used of social media AIDA Small scale business are
for small scale business model influenced by the
strategies and its
efficiency increases.
THEORETICAL FRAMEWORK

Social Media Consumer Buying

Advertisement Behavior
METHODOLOGY
 Data collection
Self-develop questionnaire
Sample size is 200
Data analysis is done by mean and standard deviation using SPSS
METHODOLOGY
 Population
The respondents/population of this study is students of universities

 Sampling frame
Students of different universities of Faisalabad city.
RESULTS AND FINDINGS

Mean score of
Mean score of consumer
advertisement behavior
N Valid 200 200

Missing 0 0
Mean 2.2156 2.3064
Std. Deviation .41164 .47201
RESULTS AND FINDINGS
• Draw consumers attention
RESULTS AND FINDINGS
• Search product
RESULTS AND FINDINGS
• Seeking information actively
CONCLUSION.
Positive effect of social media advertisement.
Ads gain more prominence.
Public view/opinion/suggestions.
RECOMMENDATIONS.
Allocation of time and setting budget.
Initial research to focus widely.
Other methods for data collection.
Integration with respondents.
Keep customers information secure.
Nice presentation of advertisements.
LIMITATIONS.
Shortage of time.
Budget.
Location
Statistical tool.
FUTURE DIRECTIONS.
More statistical tools.
Large sampling size.
Large sampling frame.