CONFIDENTIAL & PROPRIETORY

INFORMATION

This manual is the exclusive property of Lotus Stationary and

has been prepared exclusively by Lotus Stationary for
exclusive use of designated Lotus Stationary recipients that
are employees, liscences of Lotus Stationary
COLLATERALS
 BRAND LOGO
Lotus Stationary is the primary asset for our
brand and is the preferred logo to represent
this Brand

Lotus Stationaryhas a ‘lotus as an

apostrophe.
it indicates how even in puddle of mud
educated people can stand outr
 IMPROPER USE OF LOGO

Do Not cover the whole Do not add stem to ‘t’ in

word with the flower the logo

The logo has lotus on ‘t’

not on O
 TYPOGRAPHY
Headlines:

Should always be set in uppercase type.

Should never be set in all lowercase.

ABCDE
Body Copy:

Should not be kerned more tightly or loosesly

Should always use sentence-capitalization rules.
May align flush right or centered appropriate.

Abcde

Pricing and Call-to-Action Copy

May vary in point size to create impact.

Logo Font

The brand uses ‘Segoe UI Black’ for its

logo
ABCDEFGHIJKLMNOP
QRSTUVWXYZ

Primary Font

The brand uses ‘League Spartan’ as its primary

font

ABCDEFGHIJKLMNO
PQRSTUVWXYZ

Secondary Font

The brand uses ‘Montserrat’ as its secondary

font

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
 LOGO COLOURS

No other colour suits this logo as much as the real one but if we want to
change the colour we can change it o black
COLOUR PALLETE

C: 0
M: 94
Y: 18
K: 0

C:52
M:0
Y: 33
K:0

C: 75
M: 68
Y: 67
K: 90