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  • Facebook Ads

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    Malik Huzaifah Khokhar
    19 views7 pages
    Social media marketing can help businesses boost brand awareness, reach more customers, and generate traffic, leads, and sales. Effective social media marketing involves defining goals, choosing audience demographics and interests, selecting social media placements like Facebook stories and feeds, setting daily and lifetime budgets, measuring cross-device conversions and optimizing delivery, and creating custom audiences from website visitors to improve targeting. Pixel tracking and custom audiences are important tools that allow tracking user actions and retargeting high-value audiences.

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    Beginners guide to facebook ads

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    Social media marketing can help businesses boost brand awareness, reach more customers, and generate traffic, leads, and sales. Effective social media marketing involves defining goals, choosing audience demographics and interests, selecting social media placements like Facebook stories and feeds, setting daily and lifetime budgets, measuring cross-device conversions and optimizing delivery, and creating custom audiences from website visitors to improve targeting. Pixel tracking and custom audiences are important tools that allow tracking user actions and retargeting high-value audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views7 pages

    Facebook Ads

    Uploaded by

    Malik Huzaifah Khokhar
    Social media marketing can help businesses boost brand awareness, reach more customers, and generate traffic, leads, and sales. Effective social media marketing involves defining goals, choosing audience demographics and interests, selecting social media placements like Facebook stories and feeds, setting daily and lifetime budgets, measuring cross-device conversions and optimizing delivery, and creating custom audiences from website visitors to improve targeting. Pixel tracking and custom audiences are important tools that allow tracking user actions and retargeting high-value audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    F

    Social Media Marketing


    Social Media Marketing
    Engaging Audience
    Get Attention • App Installation
    • Brand Awareness • Generates Traffic:
    • Reach To Websites & Apps
    • Video Views • Generates Lead
    • Engagement:
    Goals Posts, Events & Offers
    Get Audience to Act
    • Conversions
    • Sales
    • Store Visits
    Steps for boosting/promoting Ads

    Defining Objectives Placements


    (GOALS) • Stories
    • Feeds
    • Instant Articles
    • Right column
    • Etc.

    Budget
    Audience • Daily Budget
    • Demographics • Lifetime Budget
    • Interests
    Measure & Manage
    1. Measure Cross-Device
    conversions
    2. Optimize delivery to People,
    likely to take action
    3. Create custom audience from
    Website Visitors
    4. Insights about website traffic
    HOW PIXEL WORKS

    • Embedded in HTML
    • Learns through cookies
    • Reads user actions
    • Allows retargeting
    • Optimizes conversions
    CUSTOM AUDIENCE

    • One of the most effective way of targeting customers


    • Highly defined group that has past relationship with our
    business
    • Can be used to create look alike audiences

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