Abhishek Srivastava

Anisha Bihani
Giridhar Maroo
Navin Kiradoo
Nikita Ramgarhia
Prachi Agrawal
Rohan Giri
 The Backdrop
THE SCENARIO SO FAR….
 Ms. Disha has completed her MBA and is a few
steps away from getting herself a great job.

 She lives near Kolkata Airport, and has an

interview call at Stephen House, Dalhousie,
which is 15 kms away.

She needs to report at 10 AM for the interview,

however, the challenge is that she cannot leave
her residence before 8 AM due to some social
constraints.

 She has a limited budget and there is no direct

bus connection to cover the distance.
GOAL
To get a ‘PLUM’ offer in a desirable
company.
To settle down professionally,
socially and personally.
To live a happy and contended life.
Objectives
a) To attend the interview on time (before
10 AM).
b) To reach the location in spic and span
condition.
c) To manage her travel expenses (to and
fro).
d) To have enough time on her hands, to be
mentally ready before the interview.
 S.W.O.T Analysis
Strengths Weaknesses Opportunities Threats

*Absolutely confident *She is not familiar *Fair chances of *Traffic Jam.

about getting the job. regarding the getting the job.
modes of transport. *Severe weather
* Fresh MBA conditions.
Graduate, *She cannot leave
conversant in dealing her residence before
with adverse 8.00 A.M.
situations, has
problem solving *No direct bus
ability. connection.
Constraints
To reach the interview venue within 10 A.M. in a spic
and span condition.
She has just two hours in her hands as she cannot
leave her residence before 8 A.M., due to her family
reasons.
She has a limited budget of Rupees 50 only.
Cannot borrow money from anyone else.
Lack of knowledge regarding the modes of transport.
Cannot take a lift from anyone except from her would
be in laws.
 Cost Benefit Analysis (CBA)
Seri Few Probable Costs(-) Benefits(+) Total Time Cost Incurred Final
al Alternatives taken (In Rupees) Decision
No.
1 Airport Bus Stand – Girish * More time consuming. *Very cost effective 10 + 10 + 45 10 + 6 = 16/- Rejected
Park – Bus To Dalhousie * She will not be in a spic +35 =1HOUR
Stephen House and span condition. 45 MINS
* Not very comfortable.

2 Airport to Ultadanga * To much of a hassle. *Cost effective 10 + 10 + 20 15 + 7 + 7 = 29/- Rejected

(auto) – Sovabazaar (auto) * Cleanliness cannot be +20 + 40 = 1
– BBD Bag Bus – Stephen maintained. HOUR 40
House * More energy and time MINS
consuming.

3 Airport to Belgachia (BUS) * Not very comfortable. * Very cost 10 + 10 + 30 + 10 + 6 = 16/- Rejected
– Belgachia To Central * More energy effective 15 + 15 = 1
(METRO) – Walk to consuming. * Will reach before HOUR 20
Stephen House * Not a feasible option time. MINS
when it comes to
cleanliness.

4 Lift from fiancée * Would need to think * Purpose Less than an FREE Rejected
about her comfort zone achieved. hour
with the In-laws, in the
near future.
Seri Few Probable Costs(-) Benefits(+) Total Time Cost Final
al Alternatives taken Incurred Decision
No. (In
Rupees)

5 Airport To Belgachia * Changing two long * Very cost effective. 10 + 10 + 30+ 6+ 10 = 16 Rejected
(BUS) – Belgachia To route buses is 60 = 1 HOUR
Stephen House discouraging and 50 MINUTES
(B.B.D.Bag BUS) cumbersome.
* Too much time
consuming.
* Not very hygienic.

6 Airport To Ultadanga * Monotonous journey. * Very cost effective. 10 + 10 + 20 6 + 6 = 12 Rejected

(BUS) – Ultadanga To * May not reach before * Comfortable + 75 = 1
BBD BAG (Tram) time. journey. HOUR 55
MINUTES

7 Airport Bus Stand to * Not very comfortable, * Extremely cost 10 + 10 + 60 + 8 or 9 Rejected

Central – Central To does not qualify for efficient. 10 = 1 HOUR
Stephen House hygiene either. 30 MINS
(WALK) * Cleanliness is also not
maintained.
Serial Few Probable Costs(-) Benefits(+) Total Time Cost Final
No. Alternatives taken Incurred Decision
(In
Rupees)
8 Volvo To Pagiapatti – * Very Expensive option. * Very comfortable. 10 + 10 + 60 + 40 Rejected
Pagiapatti To Stephen * Not very time efficient. * Hygiene 20 = 1 HOUR
House (WALK) maintained. 40 MINS

9 Airport (SHUTTLE) – * Will have to wait till the *Will be in a spic and 10 + 10 + 50 + 25 Rejected
Central Metro – shuttle fills. span condition. 10 = 1 HOUR
Walking * Do not have proper *Will reach before 20 MINS.
shuttle stand. time.
* Not very cost effective.

10 Airport Auto Stand – * Energy consuming. * Will reach much 10 + 10 + 15 + 10 + 6 = 16 Rejected

Dumdum Metro – * May not be in a spic and before time. 20 + 10 = 1
Central Metro – span condition. * Cost Effective. HOUR 5
Walking * Hygiene can be a MINS.
concern.

11 Airport Auto Stand – * Not very cost effective. * Will reach much 10 + 10 + 15 + 10 + 6 + 22 Accepte
Dumdum Metro – before time. 20 + 5 = 1 = 38 d
Central Metro – * Will be in a spic HOUR.
Stephen Court (Taxi) and span condition.
* Hygiene conditions
met.
* Very comfortable.
 GRAPHICAL REPRESENTATION

120

100
T
I 80
M
E 60

I
40
N 20
M 0
I
N 1 2 3 4 5 6
S 7 8 9 10 11

ALTERNATIVES
 GRAPHICAL REPRESENTATION

C 40 40
O 29 38
S 30
T
25
I 20 16 16 16
N 12 16
10
9
R
U 0 0
P 1 2 3 4
E 5 6 7 8 9
E 10 11
S
ALTERNATIVES
OPTIMAL DECISION

From Airport Auto Stand – Dumdum Metro Station to

Central Metro Station – Stephen House (Taxi)
 OPTIMAL DECISION
Home

10 Mins.
Rs. 0
Stephen
House Airport
auto stand

Rs.22
10 Mins.
Rs. 10 15 Mins.
DISHA’S
Central Rs. 6 JOURNEY
Dumdum
Metro Metro
20 Mins.
 PLAN FOR IMPLEMENTATION
 She will start at 8 A.M.
 Reach the auto stand by 8.10 A.M.
 She hops into an auto which would take about 15 minutes to
reach Dum Dum Metro station.
 Purchases ticket for Central Metro station.
 Board the train at 8.32 AM, which will get her to Central Metro
Station by 8.45 AM.
 She will then take a cab towards Stephen House which will take
about 10 minutes.
 To cut the long story short, though in this opinion there is a
slightly higher expenditure compared to other alternatives Ms.
Disha will be fully prepared (both physically and mentally) and
would reach the destination one hour before, at about 9 am.