3D PRINTING

’’NIKE’’
PRESENTER’S NAME
1) TASHRINA MANN
2) ARUNA
SUBRAMANIAM
3) SARMELA
DAMOTHERAN
Overview of Organization

• Nike Inc. was established in 1962 by Bill

Bowerman and Phil Knight .
• Their main objective at that point was
to disseminate ease, fantastic Japanese
athletic shoes to American buyers.
• 8th September 1969, Nike Inc was
formed which involved in designing,
manufacturing, retailing and trading of
athletic footwear, apparel, equipment,
accessories and services.
• Nike has been operating in different
sections of the world.
• Nike Inc. has possessed the capacity to
accomplish this head position through
"quality creation, inventive items, and
forceful advertising.
Existing Current Info System

PEOPLE

HARDWARE

SOFTWARE 5 MAIN
COMPONENTS

DATA

NETWORK
Customer Journey Map
Jack shoe become worn out

Jack goes to Nike store to purchase a new shoe

He looks at the shoes which are on the display rack

He likes one of the shoes and tries on wearing the shoe but it does not
fit him/her
He inform the salesperson. The salesperson went to the store room to
check on the size and unfortunately he says the show for that particular
size is out of stock
Since Jack is a die-hard fan of Nike brand, he does not go to other shop to buy
another pair of shoes. Instead he makes an order at Nike store and make payments to
confirm order

After waiting for almost 4-6 weeks, the Jack received the Nike shoe

Jack feels happy after receiving the product.

 Limitation

PRICE OF THE
• High production cost
SHOE

AVAILABILITY • To undergo a very long

OF A process to come up
PRODUCT with a finished product

• Shoes are made in bulks,

HIGGHER LEVEL
• They depend on samples
OF WASTAGE and the findings may vary
Benefits

DESIGNING OF
PERFECT SHOE

STRENGTH OF
THE SHOE

GETTING
CREATIVE
 Customer Journey Map

Jack shoe worn He goes the counter

Jack goes to and the salesperson
out
Nike store to takes him to the kiosk
purchase new and guides him
shoes

After 30 minutes, The kiosk

Jack comes into the indicates waiting
store, collects his time of 30
shoes, tries them minutes
and pays with a He chooses his
approximately.
huge smile on his favorite colour,
For the 30
face, satisfied with design, and
minutes, Jack
the service and pattern. He clicks
goes and does his
products received. on the kiosk and
other shopping
confirms order
Improvements

More Choices

Customization

Time Frame
 Key Changes

1) People – Operators  Designers

2) Hardware – Big Machine  3D printers
3) Software - CAD Software extra features
4) Data – Surveys, Reports Kiosk
5) Network – Communication  Bluetooth / Internet
 CHALLENGES & RECOMMENDATION

• 3D PRINTING IS NOT STANDARDIZED

• Equipment & product cost are high
• 3d printing knowledge gap
• Limited strength and endurance
 conclusion
• 3D printing is definitely the future of
technology. There are many benefits of using
3D printers. At the moment Nike has only
used 3D printing for the upper part of the
shoe to help athlete to increase their running
speed. There are possibilities that in the
future, Nike would use 3D printer to print the
whole footwear and they are still going
through the benefits and challenges of using
3D printer in manufacturing their products.
• tq