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  • Welcome To The Presentation On Segmentation On Magazine Market

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    Pfr Shivam Sharma
    12 views8 pages
    This presentation introduces market segmentation in the magazine industry. It discusses the importance of segmentation for developing effective marketing activities, increasing customer satisfaction, and identifying opportunities. The presentation covers demographic, geographic, psychographic, and behavioral segmentation and their use in segmenting the magazine market.

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    This presentation introduces market segmentation in the magazine industry. It discusses the importance of segmentation for developing effective marketing activities, increasing customer satisfaction, and identifying opportunities. The presentation covers demographic, geographic, psychographic, and behavioral segmentation and their use in segmenting the magazine market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    12 views8 pages

    Welcome To The Presentation On Segmentation On Magazine Market

    Uploaded by

    Pfr Shivam Sharma
    This presentation introduces market segmentation in the magazine industry. It discusses the importance of segmentation for developing effective marketing activities, increasing customer satisfaction, and identifying opportunities. The presentation covers demographic, geographic, psychographic, and behavioral segmentation and their use in segmenting the magazine market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    WELCOME TO THE PRESENTATION

    ON SEGMENTATION ON MAGAZINE

    MARKET.

    SHIVAM SHARMA
    GROUP 9
    SECTION-A
    WHY SEGMENTATON?

    To develop marketing activities.


    Increase marketing effectiveness.
    Generate greater customer satisfaction.
    Create savings.
    To identify strategic opportunities and niches.
    WHAT IS MARKET SEGMENTATION?
    DEMOGRAPHIC SEGMENTATION
    GEOGRAPHIC SEGMENTATION
    PSYCHOGRAPHIC SEGMENTATION
    BEHAVIOURAL SOUGHT
    THANK YOU.

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