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  • 4 Ps

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    Pfr Shivam Sharma
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    The document discusses the four P's of marketing - promotion, place, product, and price - for an idli business. Promotion strategies include social media, customer surveys, and direct mail. The business is located in Jayanagar, Bengaluru and offers home delivery, as well as selling at college buildings and standalone locations. The product line includes 49 types of idlis with innovative designs and packaging. Pricing includes affordable combos and a student discount. There is market opportunity due to variety, low prices, and lack of competition from food trucks.

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    The document discusses the four P's of marketing - promotion, place, product, and price - for an idli business. Promotion strategies include social media, customer surveys, and direct mail. The business is located in Jayanagar, Bengaluru and offers home delivery, as well as selling at college buildings and standalone locations. The product line includes 49 types of idlis with innovative designs and packaging. Pricing includes affordable combos and a student discount. There is market opportunity due to variety, low prices, and lack of competition from food trucks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    4 Ps

    Uploaded by

    Pfr Shivam Sharma
    The document discusses the four P's of marketing - promotion, place, product, and price - for an idli business. Promotion strategies include social media, customer surveys, and direct mail. The business is located in Jayanagar, Bengaluru and offers home delivery, as well as selling at college buildings and standalone locations. The product line includes 49 types of idlis with innovative designs and packaging. Pricing includes affordable combos and a student discount. There is market opportunity due to variety, low prices, and lack of competition from food trucks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    FOUR P’S OF MARKETING

    PROMOTION:

     sharing on social media like fb, ISSnsta & google+.


     Offer customer an exclusive preview of product.
     After sale customer surveys.
     Direct mail.

    PLACE:

     Location: Jayanagar 9th block, near to Jain university


    building.
     Home delivery.
     College building.
     Free standing locations.

    PRODUCT:

     Variety: 49 types of idli’s.


     Quality: mouth-watering, spongy.
     Designs: star idli’s & shell idli.
     Packaging: aluminium foil container & paper bags.
    PRICE:

     Payment system: cash or Paytm.


     2 idli 1 vada for Rs 35.
     Special combo (2 idli-1 vada-coconut chutney & tea for
    Rs 50).
     student combo (4 fried idli-2 dahi vada with 1 badam
    milk for Rs 70).

    OPPORTUNITY:

     Low price product in market.


     Variety of idli’s and vada’s.
     No food truck in market.

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