NAME : ESRA HELENA TINDAON

NIM : 2002112125

COURSES : ENTERPRENEURSHIP

LECTURER : Hafiza Oktasia Nst, B.B.A. (Hons), M.Ec

BUSINESS IDEA

Trade name : Rice bowl “nashiapp”

Line of business : Food products

Product type : Rice bowl

a. Product Profile

Rice bowl is a type of culinary originating from Japan Sakura Land In their home
country, this food is also often called Donburi. Rice bowl usually consists of warm white rice
with various kinds of side dishes on it, such as fish, meat and vegetables. The rice bowl
business in Indonesia modified this idea to include menu choices that were distinctive and
more suited to the Indonesian tongue. Starting from the contemporary side dish menu to the
homemade side dishes that you often encounter in buffet stalls in Indonesia. Packed nicely in
a disposable bowl.

b. Reasons

• Most in demand right now.

• Prices that fit in the pocket
• Simple ingredients
• Disposable practical packaging
• Easy to make
c. Business Planing

• Target Market
After conducting the survey, the targets were obtained consisting of school
students, university students, private employees, or mothers, ranging in age from 15
to 40 years. they want food that is delicious, practical, and nutritious but cheap and
can be served via delivery

• Business Concept
- Packaging using paper cups that are environmentally friendly and disposable.
- Available in several sizes, namely 500ml, 650ml, and 800ml.
- You can choose a variant of plain rice or butter rice

- Side dish menu variants:

➢ Spicy korean beef
➢ Grilled gyudon
➢ Special fried rice
➢ Crispy mushroom
➢ Chicken teriyaki

- price:
Each menu is sold at a price of 26k for the 500ml size, 35k for the 650ml size,
and 47k for the 800ml size.

d. SWOT analysis

1. Strengh
- Available in a variety of menus that the target likes.
- Carries the concept of practical eating.
- Available in the delivery service.
- An affordable price.

2. Weakness
- Limited capital.
- Home-scale production.
- There is an additional fee for delivery.
- Raw materials with fast shelf life.

3. Opportunity
- Businesses that will continue to grow with the addition of new, more interesting
menus.
- Online marketing will increase the chances of doing this rice bowl.

4. Threat
- More and more people are opening the same business.
- There is an extreme increase in raw materials