BUSINESS PROJECT

GROUP 1

1. ABDULLAH NASEH ULWAN : 11021800244

2. ALDA PERJA. S : 11021800270
3. IDRIS TOMY MAULANA : 11021800173
4. MAULANA NUGROHO : 11021800254
5. CECEP HIDAYAT : 11021800088
6. YAYANG : 11021800317
 THE BACKGROUND
In the current era of globalization, the
community's need for food is increasing, especially
among young people who like the interesting culinary
specialties that are accompanied by a place to relax,
tell stories, do assignments and so on. thus creating a
huge business opportunity for culinary food.
Our group 1 innovation will discuss the culinary
project business of Sotang Food, Sotang Food's
popularity is not limited because it does not only taste
good but is also easy to make and can be processed
into a variety of foods and low prices. In addition,
Sotang Food is one of the foods that have high protein
and its quality is equivalent to protein because the
basic ingredients of this food are sausages. This food
is consumed by many people, both children and
adults.
 THE PURPOSE
1. To share bussiness experience
2. To improve market opportunities and prospect
3. To get high profit
Besides our product can be known by many
people, getting high profit is one of our goals in
increasing the progress of the bussines.
 BUSINESS VISION
“ be a quality product favored by among children,
adults and parents in indonesia “

BUSINESS MISSION
1.To open market opportunity.
2.To make Tahu Sumedang as the favorite food.
3.To provide the best service to consumers.
SPECIFICATION OF PRODUCT
 SWOT ANALYSIS
1. STRENGTH
 High nutritious and rich of protein.
 Made from sausages and even mozzarella
cheese and potatoes can make sotang food very
nutritious and protein. This can be consumed by
all people
 Crispy and delicious
 SWOT ANALYSIS

2. WEAKNESS
 Easily cracked.

Because this sotang food product is made with

sausages coated in a mixture of dough and
potatoes, the process of making the oil must be
hot and many so that if it is not like that the
results of the dough with sausage and the drum
will crack and not coalesce
 SWOT ANALYSIS

3. OPPORTUNITY
 People in this era like snack foods that are
typical of contemporary, sotang food is a snack
with good quality with an extraordinary
appearance and delicious taste, perfect for a
snack when relaxing, rainy season and summer
 SWOT ANALYSIS

4. THREAT
 A lot of competitors from other snack products.

Because of many competitors who sell the

similiar product, it makes a threat for our
business.
 The price of mozzarella and sausage is expensive
as the main ingredient
MARKETING MIX (4P CONCEPT)
1. Product
The product is Sotang Food. It is from selected
and high quality materials. Has a delicous taste,
and good for our health.

2. Price
The prices of our products are very competitive
and cheap, and can be purchased by all groups of
people
MARKETING MIX (4P CONCEPT)
3. Place
Our product can be found in Cilegon Jl.
Bratasena Kavling Blok. E
4. This promotion is carried out with endorse and
private person-to-person sales
 CLOSING
THANK YOU FOR YOUR ATTENTION
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