Professional Documents
Culture Documents
Baliuag University
Baliwag, Bulacan
Kimberly M. Cruz
Raizen S. Infantado
Submitted to:
I. INTRODUCTION
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Our Product
Samgyeopsal is a popular Korean meal served for lunch and dinner. The meat is typically
marinated or seasoned before being barbecued on a grill at the diner's table. Normally, customers
grill their own meat and eat it right off the grill, but our product comes in a single-serving tub!
It's typically served with vegetables, lettuce leaves for wrapping, and a lot of side dishes. As the
popularity of samgyeop expanded in the Philippines, a bunch of new eateries opened to serve
Korean food. Korean restaurants have sprung up all around Manila and the province, and as a
result, we come up to "samgy ready" to serve customers a ready-to-eat samgyeopsal anywhere
they go.
This is a samgyeopsal business that stands out from the crowd, for we offer hassle-free,
convenient, and budget-friendly meals. We provide different meals in a tub, like plain pork, plain
beef, and even flavored meats that come with an appetizing side dish you can enjoy at an
affordable price.
Offered Products
Moreover, due to the increasing rate of coronavirus cases, take-home orders became
preferred by most people for the safety and comfort it provides than dining in. The population
lends us the urge to come up with the idea of combining samgyeopsal and take-home.
We sense the crowds’ favorite; that’s why we came up with this samgyeop ready
business. It is something that people will love, most especially by those who are not a fan of
unlimited foods present these days, which are sometimes become an inconvenience for it took a
long time to wait for others to finish. Our objective is to provide what you need the most, which
are hassle-free transactions. What’s in here is the convenience, easy-access, and appetizing
goodies. On top of that, we will surely satisfy your cravings with our budget-friendly samgyeop
in a tub!
Ingredients
• Pork – Samgyeopsal is not samgyeopsal without pork. Pork belly slices are grilled and
were so easy to prepare because you can eat it without marinating. However, there are
also marinated pork if you want.
• Beef – This is another option of the samgyeopsal meat. Same with pork, beef belly slices
are grilled and can be eaten without marinating. There were also varities of marinated
beef if wanted.
• Lettuce – Fresh lettuce can be eaten directly after being washed. Lettuce is used to wrap
the meat and dip it with some spices or sauces after.
• Cheese – Melted cheese dip is widely known in samgyeopsals too. It adds flavor to the
meat, and serves as a sauce as well.
• Ssamjang – It is a Korean barbeque dipping sauce that has a bit spicy and salty flavor.
• Rice – I assume that everyone is familiar with rice. Some people prefer to eat rice
together with samgyeopsal, but some do not.
• Potato Marbles – It is also known as baby potatoes since they are very tiny compared to
the normal potatoes. This is a very popular side dish that is cooked with a sweet sauce.
• Kimchi – This is a spicy and fermented pickle that is one of the most important side
dishes in Korean cuisine. The vegetables used in making kimchi are usually cabbage or
radishes.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 5
• Fish Cake - This is a culinary dish in Korea that is made with filleted fish or other
seafood and is cooked with a different sweet or spicy flavor. It sometimes has sesame
seeds as well.
• Japchae – This is a stir-fried glass noodles and vegetables that is very popular in Korean
cuisine. They say that there is Korean feasts are not complete without japchae.
• Seasoned Soybean Sprouts - This usually tastes a combination of sour, salty and spicy
flavors. Soybean sprouts is being flavored and seasoned to have a unique taste.
Our Business’s Benefits
• Less Calories – It has fewer calories which is really great for those who are on a diet and
just want to satisfy their cravings because it’s only one serving. Affordable samgyeop in
a tub can make you full, and you’ll still feel sexy, for it has a specific portion of meat,
rice, and side dishes. Overeating can give you a lot of calories; that’s why we weighed
our ingredients to have a perfect balance that can make you feel both full and healthy.
• For those people who don’t want “Unli” restaurants – This is very perfect for those
who enjoy samgyeopsal but are not great at eating a lot. Samgy Ready is friendly to those
who don’t enjoy unlimited restaurants, and you can stop yourself from eating a lot
because of this. Our tub contains all the basic ingredients that a typical samgyeopsal has.
• Good for take-out – This is really good for take-out, especially if you want to eat it with
your friends, loved ones, etc. You can find a nice place and enjoy our samgyeop in a tub.
It is also introvert-friendly, for you do not have to eat with strangers. You can just order
it, take it out, and eat it anywhere you want, like when traveling; which is very efficient.
• Cravings Satisfied – Your cravings will be satisfied for only one serving which makes
our business really interesting. With our tasty meat and side dishes, you won’t regret
ordering an order of samgyeop from us.
• Good for souvenirs and giveaways – It is also suitable for souvenirs, especially since
our tub has an aesthetic style where you can post it through social media to make your
friends crave samgyeop too. You can give it to your friends and family who love Korean
food, and with our beautiful packaging, it will look like a take-out from a classy
restaurant.
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II.PROJECT PROPONENT
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Organizational Chart
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IV. LOCATION
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Where is it located?
The researchers decided to locate the business at Concepcion Market at Baliuag, Bulacan. The
plan is to settle a stall nearby the Takoyaki Stall owned by one of the researchers for minimized rental
expenses and for convenience as well. This location is perfect for a small business like this since this is a
market, and several people are most likely to pass by the stall. Moreover, as the Takoyaki stall is already
existing, the Takoyaki buyers can be persuaded to avail of our products as well. Regardless of the
physical stall location, we also considered locating our business on social media platforms in order to gain
and attract customers. The planned Samgy Ready stall is just for take-outs and pick-ups, as the
researchers decided not to require dine-ins since this business offers ready-to-eat tubs.
Geographical Advantage
Before finalizing where to launch our business, the following are the geographical
advantages we look forward to looking for:
1. Accessibility. Public markets are the place where buying and selling of products are
conducted. In terms of focusing on our target market, we look for a place where the
people ages 11-55 are anyhow present.
2. Convenience. The chosen location where to administer the operation is near the
schools, offices, and stalls where the target market is placed. In just a few steps, they
can easily satisfy their cravings with our budget meals offered.
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V. PROPOSED TARGET
MARKET
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VII. LOGO
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 19
by looking at it, they will never be confused. In order for the audiences to not be misinformed
that our business name is S/R, we included our business name, Samgy Ready, below our
business symbol to make it clearer. All in all, Samgy Ready’s logo is not too deep and
sentimental in meaning, since we focused more on making it easier to understand and pleasing to
the eyes. Our primary goal in making this logo is to make people figure out our business nature
in one single glance.
Manufacturing Process
Samgy Ready, a ready-to-eat samgyeopsal business, observed that Filipino people are
getting samgyeopsal addicts nowadays. Samgyeopsal became a trend and that is what makes this
business very possible to happen. Samgy Ready might not be the first one who established this
kind of business, but we will try our very best to be on top of them all. All throughout this
business, every aspect has been studied enough in order to serve our customers the best that they
deserve.
Before ending up with the decision of having a samgyeopsal business, we firstly assessed
the market’s needs and wants, as well as the trendy businesses currently. All of the researchers
were tasked to think of a business, and we have ended up with this exceptional business idea.
After deciding the business, we have then listed all the ingredients and materials that we need.
Like what is mentioned, since samgyeopsal is popular nowadays, we already have a prior idea
when it comes to the ingredients that we need since we are all once a samgyeopsal consumer.
Thereafter, we later on considered the place where our business would be best located.
Moving forward, we started to do samples in order to determine the exact measurements
to make our product as perfect as it can be. Upon judging the made samples, we were able to fix
the things that needed to be changed that includes the betterment of the taste, its physical
appearance, and the packaging and presentation. After being satisfied with the sample, we
proceeded to the calculation of expenses and now estimated the best selling price for our
products. Beyond everything, Samgy Ready products were then released to the market. In order
to reach wide audiences, Samgy Ready is accessible to almost all the social media platforms
available in the Philippines where virtual marketing strategies were then implemented. After
everything was settled, Samgy Ready was ready to sell and operate.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 21
Assessment of Expenses
market trends, calculation and Product Release
needs, and wants price estimation
Decision-Making
Making of
regarding the final Selling
prototypes
business
Listing of the
Looking for the best
needed ingredients
business location
and materials
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 22
Ingredients:
• Pork/Beef Meat • Cooked Rice
• Lettuce • Kimchi
• Ssamjang • Potato Marbles
• Cheese Dip (can be instant, or DIY: • Seasoned Soybean Sprouts
Cheddar Cheese, Butter, Evaporated • Japchae
Milk/All Purpose Cream, and • Fishcake
salt/pepper to taste *optional)
Procedures:
TO MAKE THE WHOLE PRODUCT – READY-TO-EAT SAMGYEOPSAL:
1. Firstly, we will grill the pork/beef meat using a samgyeopsal electric griller. Then, set
aside.
2. Prepare the lettuce by soaking it with ice cold water to make it crunchy. Set aside.
3. Almost all of the samgyeopsal side dishes and sauces can be bought as it is, so all we
need to do is to prepare them all on a table.
4. Prepare the packaging materials especially the tubs and containers.
5. Arrange all of the needed ingredients neatly in the tub.
6. Pack the order/s attractively. The ready-to-eat samgyeopsal by Samgy Ready is now set
and done!
Note: We recommend you to reheat the cheese dip if there is any, since it might be not on its
best consistency already due to the delivery time.
TO MAKE THE DIY CHEESE DIP:
1. Turn on the stove in medium heat and put a pan.
2. Put some butter.
3. Put the milk or all-purpose cream.
4. Grate the cheddar cheese directly to the pan. Mix well.
5. Try to taste the mixture, you can add more cheese if you want. You can also add salt and
pepper to tase depending to your preferences.
6. Mix until the mixture gets gooey or thick. Once done, set it aside on a bowl or container.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 23
Samgy Ready products are very easy to make since all of the needed ingredients are ready-
made available in the market. Our main challenge here is to look for suppliers that offer the best-
tasting samgyeopsal ingredients, as well as our packaging presentation. But, we made sure that
we will be offering the best ready-to-eat samgyeopsal tubs, in terms of the taste, packaging,
service, quality, and affordability. To conclude the whole procedure of Samgy Ready’s products,
it is more of preparing and arranging the ingredients properly. After making sure that our
products are now ready to serve, Samgy Ready is now ready to consume! Cravings satisfied!
Purchase of Preparation of
Cooking
Ingredients and Ingredients and
Process
Materials Materials
Double-
Ready for Packaging
Checking of
selling! Process
Products
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 24
VIII. PROJECT
OBJECTIVES
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Project Objectives
A business will never be completed and successful without any objectives at all. The
following are the main and long-term objectives of Samgy Ready:
The Main Objectives of the Business
• Serve good quality and tasty food
• Fulfill customers’ satisfaction and make them loyal to the brand
• Offer a diverse menu that the customers will always look for
• Satisfy the customers’ cravings
• Offer a reliable and affordable products
• Provide excellent customer service
• Provide job opportunities to people
• Establish a healthy and safe environment and relationships
• Generate sales and profit with good cash flows
• Reach or exceed the daily quota every day
• Stay competitive among the competitors
• Focus on the continuous business growth and betterment
The Long-Term Objectives of the Business
• Introduce a new product line
• Reach out to a new and larger population and target markets
• Improve the business establishments and stalls
• Expand the business by having more branches and outlets in other locations to let
the business grow more
• Provide a higher salaries, incentives, and compensations to the employees
• Properly observe the business ethics and social responsibility while earning
• Constantly maintain a good image and reputation
• Get capable of making the business indestructible
• Create a long-lasting effect to people
• Make the business permanent and succeed continuously
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 26
PROJECT TIMETABLE
AND STATUS
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Brainstorming Done
Conceptualization Done
Research Done
Introduction Done
Appendices
Presentation
Exhibit
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 32
XII. COST OF
ESTIMATED
PRODUCTION
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 33
XIII. COST OF
ESTIMATED SALES
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 35
According to Accounting Tools (2022), cost of sales refers to the sum of all costs that
were used in making the product or service, which has now been sold.
The table shown above is Samgy Ready’s Daily Cost of Estimated Sales.
There was no beginning inventory, because the data that we have estimated is the first
day of our selling, which is our grand opening day, meaning there were no leftovers from
yesterday.
The purchases were based on the data given on the total cost of raw materials. There
were no purchase discounts because the supplier doesn’t offer any discounts even for bulk
orders. Also, there were no purchase returns since all goods purchased were in good condition.
There was no freight in too, as the delivery was free.
The ending inventory was in that amount because we estimated that there will be a total
of 7 tubs unsold at the end of the day, in which we computed 7 tubs multiplied to its per unit cost
which is 92 pesos.
With those given data, we were able to compute the cost of estimated sales.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 36
According to The Investopedia Team (2020), the cost of labor refers to the total of all
salaries and wages that are paid and given to the employees including their benefits and payroll
taxes.
The table shown above is Samgy Ready’s Daily Cost of Labor.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 38
XIV. INCOME
STATEMENT OF
FINANCIAL
PERFORMANCE
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 39
According to Krishnan (n.d.), income statement is defined as the financial statement that
details the business’s income and expenses, and shows if the business is gaining profit or loss in
a specific period of time.
The table shown above is Samgy Ready’s Income Statement of Financial Performance.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 40
The sales was computed by 58 sold tubs multiplied to 199 pesos, which is our selling
price for our Set C. In our opening day, we decided to just sell our best tasting set, which is the
Set C. There were no sales discounts, as we decided to not offer discounts yet since we were just
starting. Also, there were no sales returns, as we expect the consumers to be fully satisfied with
our products and no returns to happen.
The net cost of purchases section was based on the table of cost of estimated sales on the
previous part of this paper.
The gross profit was the difference in subtracting the cost of goods sold or cost or sales
from the net sales.
The salaries expense came from the total cost of estimated labor as stated recently. The
tax expense was computed as the 2% of the gross profit, basing on what is stated by Deloitte
(2021). The miscellaneous expense was the personalized tarpaulin used in front of our mini table
stall.
With those given data, we were able to assess that what we have estimated was a good
one as it resulted in a net income of almost two thousand pesos.
SAMGY READY: A READY-TO-EAT SAMGYEOPSAL BUSINESS 41
References
Accounting Tools (2022). Cost of sales definition.
https://www.accountingtools.com/articles/what-is-the-cost-of-
sales.html#:~:text=The%20cost%20of%20sales%20is,goods%20at%20a%20reasonable
%20cost
Deloitte (2021). International Tax Philippines Highlights 2021.
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-
philippineshighlights-2021.pdf
Hayes, A. (2021). THE EVOLUTION OF ACCOUNTING TERMINOLOGY.
https://www.investopedia.com/terms/p/production-
cost.asp#:~:text=Key%20Takeaways,manufacturing%20supplies%2C%20and%20genera
l%20overhead
Krishnan, V. (n.d.) Income statement – Definition, Importance and Example.
https://www.zoho.com/books/guides/what-is-an-income-
statement.html#:~:text=An%20income%20statement%20is%20a,financial%20health%20
of%20your%20business
The Investopedia Team (2020). Cost of Labor. https://www.investopedia.com/terms/c/cost-of-
labor.asp#:~:text=The%20cost%20of%20labor%20is,and%20indirect%20(overhead)%20
costs