ST. COLUMBAN’S SCHOOL INC.

Poblacion, Labrador, Pangasinan 2402

CoNoBo
Coffee Noodles Books

Arcino, Dean Raven P.

Caoile, Gian Franco R.

De Guzman, Ken Warren

Escaño, Johan Karl

 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

I.OVERVIEW OF THE BUSINESS CONCEPT

The overall purpose of this business is to bring warm, cold, and elastic
noodles and coffee. The name of the business is CoNoBo which stands for Coffee
Noodles Books. It is a coffee shop that serves warm noodles along with books
that people can read while eating noodles or drinking coffee. This business aims
to serve people to start their day with a warm coffee or end the day with
delicious noodles. CoNoBo targeted customers are all people especially
millennials who love reading books and drinking coffee with a nice scenery inside
the shop. Workers inside the shop can ensure the safety of every customer.

To make the business visible, CoNoBo will make a Facebook page and
YouTube channel to make an ad about the said coffee shop. It is also to make
people come to shop. The location of the shop can be found easily as it was
placed in an open area in Poblacion, Labrador, Pangasinan. The coffee shop also
offers a delivering service for people to order without going outside of their
houses. The coffee shop itself can provide cleanliness and orderliness for the
effectiveness and productivity of both workers and customers.

CoNoBo is a good idea for business as a lot of Filipinos especially

millennials love to drink coffee and eat noodles. The prices in this shop are
negotiable and the products can be bought for as low as possible. CoNoBo can
make every customer satisfied and make sure to come back again and again.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

II.CoNoBo BUSINESS OBJECTIVES

Our CoNoBo business objective is to serve and make our costumer satisfy
with our product such as coffee, noodles, and books. We provide a place for our
all costumer to relax, enjoy and to help them study in our shop we provide all
the needs of students, workers, employers, and other costumers. All the person
that needs a quiet and relaxing place are welcome.

III.BUSINESS NAME

The proponents will name the business "CoNoBo" it is located at

Poblacion, Labrador, Pangasinan. CoNoBo is an acronym for Coffee, Noodles, and
Books. It is an area where you can enjoy coffee, noodles, and reading books at
the same time.

IV.BUSINESS OFFERING

This business (CoNoBo) will give you a relaxing place while having the
CoNoBo items. CoNoBo offers coffee and noodles it will also provide free books
to read for the customers while staying in our shop. We will also give free books
for our loyal customers to give back their loyalty to us.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

These are the following products that CoNoBo offers.

 Coffee

1. Flat White

2. Americano
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

3. Espresso

4. Cappuccino

5. Take Away Coffee

 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

 Noodles

1.Seafood Ramen

2. Chicken, Beef, and Pork Mami

3. Lomi
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

V.UNIQUE QUALITY

The unique quality of our business is it not all about books and coffee like
the other shop. We also offer you the best noodles that we have. You can eat
noodles or drink coffee while reading books. If you already operate a book shop,
adding a coffee and noodles shop gives your customers a reason to stay a little
longer and enjoy the little time while she/he staying in CoNoBo shop.

VI.BUSINESS STRUCTURE

A sole proprietorship will be chosen as the business structure. It's a

company, and the owner is incharge. That person is entitled to all earnings and
is accountable for any obligations, losses, and commitments incurred by our
business company. A sole proprietorship has entire authority over the business's
decision-making power, yet the lone proprietor is liable for all tasks and business
decisions.

VII.LOCATION
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

The location of CoNoBo can be located in Poblacion, Lingayen,

Pangasinan. It is in open area and is visible to people that uses the highway. The
business is behind the St. Columban School Inc. and side of National Highschool
Labrador which is a good opportunity as many students are going in those
school.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

Chapter 2: Situation Analysis

VIII: Related Studies

 Foreign
Noodles are one of the most important traditional staple foods in
Asia. Noodles are typically made from unleavened wheat dough and are
stretched, extruded, or rolled, and then cut into varying shapes. Noodles
account for approximately 20%–50% of the total wheat consumed in Asia,
and its popularity has extended to many countries outside of Asia (Hou,
2010a). Noodles can be classified into several types based on different
processing technologies, such as fresh raw noodle, dried noodle, parboiled
noodle, frozen noodle, steamed noodle, and instant noodle. Fresh raw
noodles have moisture content of around 32%–38% and are prepared
without drying. Common types of fresh raw noodles include Chinese white
salt noodles, yellow alkaline noodles, and Japanese udon. Dried noodles
have much lower moisture content due to the drying process, and thus
have a longer shelf life than fresh raw noodles. Parboiled noodles are
produced by partially cooking raw noodles in water, so they have much
higher moisture content than raw noodles. Frozen noodles include frozen
raw and frozen cooked noodles. Both are prepared using a quick freezing
process at −35°C. Steamed noodles are cooked in a steamer to the
required moisture content and are mostly alkaline noodles. Instant
noodles include fried and air-dried noodles. This noodle type can be
stored for a long period of time and requires 3–4 min to rehydrate and
reheat before consumption.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

 Local
Coffee proves to be an ideal beverage within the society. This is
based on its roles and functions in enhancing interactions and
communications or relationships within the society. It is ideal to have
coffee shops that operate on a daily basis thus serving the needs and
preferences of the population in the context (Jakle, 2002). In the context
of this research, students and the other relevant consumers require coffee
for several reasons. One of the most essential reasons for the
consumption of coffee by students is the need to stay refreshed and
focused for most of the time. This is an illustration on why most students
and the staff of numerous universities prefer coffee shops that operate on
a 24/7 basis thus addressing their refreshment needs (Lewis, 2011). From
this perspective, coffee plays a critical role in the enhancement of the
performance of students within the institutions. Coffee also plays a critical
role in the bonding aspect of human existence.
The Philippines is not just a country known for its rich natural resources
and culture, its own coffee industry is also thriving in the global trade and
business. In the history, the Franciscan friar in the year of 1749 is said to
be the first one to brought coffee in the country. However, an unfortunate
event happened as the coffee rust disease destroyed crops at the end of
the 19th century. By the end of the Spanish colonization, the Philippines
was a top coffee exporter but several factors like lack of government and
urbanization made it extinguished.
Today, the largest coffee plantation in the Philippines is situated in a
mountainous region near the town of Alcoy in the southern part of Cebu
City in about 700 meters above sea level. The Robusta Coffee Plantation is
the most popular in the country having plantations in Bukidnon, Misamis
Oriental, Sultan Kudarat, Bataan, Bohol, Cebu, Compostela Valley and
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

Palawan and various other regions and the Nestle Company buys a large
percentage of these harvests. "Much of the coffee grown in the Philippines
(about 85%) is the lower quality Robusta that is resistant to different
kinds of pest and disease which is largely used to produce instant coffee.
About 5% of coffee production in the Philippines is the higher grade
Arabica coffee which is known as Kapeng Tagalog that is considered to be
the best coffee bean in the country because of its excellent flavour and
aroma, while 7% is the Excelsa varietal which is resistant to drought.
About 3% of Philippine coffee is the Liberica Coffee varietal and known as
Kapeng Barako, favored for its ability to grow in a variety Coffee Guide
2011) types." (Philippines Espresso)
In 2011, the production of coffee was estimated at 88,526 metric tons.
This was 6.35 percent less from the previous year's level of 94,536 metric
tons. The number of bearing trees was declined by 1.65 percent. Areas
planted with coffee beans also declined by 1.43 percent which is 119.657
hectares from 121,399 hectares in 2010.
IE Global operates since 2007 under the name "BO'S COFFEE." The
company starts as a cafe located at Mt. Matutum, Benguet, Sagada and
Mt. Katinglad. Due to popular demand, the company continues to expand
by doing wholesale of coffee machine and related products covering the
Philippines.
The BO'S COFFEE (the diversity of our business role in Philippines and
other region of South East Asian (ASEAN). We supply high quality coffee
and tea products such as TCS Coffee, UCC coffee, TCS tea and on-
demand selections available around the world. Followed by high end
coffee machines and coffee brewing tools from Europe, Korea and Japan.
Our experience in Cafe operation helps us to understand customer needs,
operating challenges and able to guide our newly F&B customers towards
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

successful business start-up. The Coffee BO's Coffee is always be your

best partner in providing freshness & more. - (IE Global) Mt. Matutum,
Benguet, Sagada and Mt. Katinglad.
Thru this growing popularity of coffee among Filipinos, different
businessman and those who wants to open a business in the country start
establishing coffee shops or cafés throughout the country from urban
areas to the rural areas in the different regions and provinces.
Coffee is an ideal beverage within the society. It's good to have coffee
shops that operate on a daily basis that serves the needs of the society.
Some people needs coffee in their lives, especially the students. It is
evident that students take coffee for psychological reasons. This is to
maintain mental alertness, thus highly level of focus on the issues of
concern. This is why most students of several universities prefer coffee
shops that operate on a 24/7 basis that can serve their refreshment
needs. Coffee and coffee shops. plays a critical role in the enhancement of
the performance of students within the institutions.
Some students make coffee shops their meeting points to interact on
common and personal issues. It ideals to note that coffee is a component
for bonding as it is a reflection of friendship and togetherness among the
students and other stakeholders. Some people also needs coffee for
biological reasons. These might include prevention or delaying of certain
diseases (Parkinson's disease), prevention of dizziness especially among
the old population, elimination of certain types of diabetes, and
elimination of rectal cancer. "Adoption and implementation of drive-thru
services acts towards the automation of activities within the coffee shops"
(Balch, 2006).
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

IX: Industrial Review

1. Yellow tree cafe

Yellow tree cafe is the place it is ideal for those who loves milktea
or coffee, it is located in pangasinan province like dagupan, lingayen,
binmaley, and etc. The price is affordable with free wifi. A place where
can you chill solo or be with friends and family. They have many choices
from Specialty Coffee, Milktea, Fruit Teas and Food.
The typical and most committed coffee drinkers are 25 to 45 year
old, affluent, educated adults. While baby boomers have driven the
success of coffee shops, specialty coffee appeals to a diverse adult
demographic, including college students and young adults. Larger
companies may also sell coffee beans wholesale to commercial customers,
such as grocery stores and restaurants.

2. Sen sen noodles house(Dagupan)

Sen Noodle House, they aim to expand horizons with unique

noodle dishes inspired by the cuisines of East Asia. A truly exotic dining
experience with flavors from around Asia and the option of customizing
each broth with your preferred noodles.
Ramen inspired noodle soups, hot-wok pan-fried noodles, or exotic-
yet-simple rice dishes. From instant ramen noodles favored in college
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

dorm rooms, to high-end gourmet dishes found in trendy Asian-fusion

restaurants, noodles function as a staple for diners of all races, ages and
income levels. Noodle dishes can also accommodate a wide range of
tastes, from spicy pad thai to home-style macaroni and cheese. Noodle
dishes can also include a wide range of meats, vegetables and sauces for
special diets.

3. Pandayan bookstore (Alaminos City)

Pandayan Bookshop Inc., in 1993, he has been steadfast in his

vision for a compassionate yet competitive retail space in books, school
supplies and stationery. But the biggest thing Cabochan likes to
emphasize is Pandayan’s unique culture and workforce. The culture boasts
an almost evangelical fervor called “Kultura ng Tagumpay.” “I wanted to
run an outfit, even a little company of less than 10 people, the way
wanted, especially with respect to people. Wanted a workforce motivated
by goodwill, not hobbled by conflicts, both petty and serious, between
workers and management.”Cabochan understands what a motivated
workforce can provide.

X:Target Market
The target market of the business is coffee noodles and book
lovers who want to relax themselves, to get rid of their tiredness. With
delicious coffee and noodles, they can improve their education and they
can enjoy the taste of various pake and noodles The purpose of this
business project is to provide a relaxing place and satisfactory service to
the customers to meet their satisfaction. It can also generate job
opportunities for people to improve their standard of living.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

XI: Demand
The amount of goods and services that customers are willing and
able to buy or render a service is referred to as demand. An analysis of
demand is part of the major task of identifying customer needs and
determining whether they are willing and able to pay for the product or
services that a company is considering producing.

HISTORICAL DATA

COMPETITORS HISTORICAL DATA

YEAR YELLOW SEN SEN NOODLE PADAYAN TOTAL

TREE HOUSE BOOKSTOR
CAFE E
2019 3,860,000 1,932,300 3,700,000 9,492,300
2020 3,100,400 1,100,010 3,300,130 7,500,540
2021 3,200,000 1,700,340 3,670,765 8,571,105
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

XII: Market Share

Market Share

(37%) Others

(13%) Bay walk, Lingayen

(20%) Lucao, Dagupan

(19%) Hundred Island,

Alaminos

(11%) San Fabian, Pangasinan

Willing and Not Willing

(67%) Willing to taste

and try our products.

(33%) Not Willing to

taste and try our products.

Note: Based on the survey

sixty-seven percent (67%) of
the respondents wants to try
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

the products offered by CONOBO and thirty-three percent (33%) don’t want to try the
products offered by CONOBO because of the cost is quite expensive.

Satisfied and Unsatisfied

(75%) Satisfied in our service.

(25%) Unsatisfied in our

service.

Note: Based on the survey seventy-

five percent (75%) of the
respondent say they are satisfied
with the service provided by
CONOBO and twenty-five percent
(25%) of the respondent are
unsatisfied with the service
providing by CONOBO.

XIII: SWOT Analysis

A) Strengths B) Weaknesses
- High service levels - Low brand awareness
- The space is attracted and inviting - Inventory system need to be
- Team work upgraded.
- Most of the customers are students - Strong existing competitors
who love reading books. - Weak financial reserves
- Unique concept -business is slower during
- Highly motivated staff summer vacation.
- Attractive store design/layout
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

- Good location

C) Opportunities D) Threats
- Attract new customers through
special offers
- Build stronger customer relationships
- Demand for home delivery services.
- Improve the overall customer
experience
- Build our Brand awareness
- younger generation don't read as
much
- Consumers becoming more price
sensitive
- Competitors targeting our key
customers/segments
- Competitors providing more “value
add”
- E-books readers eliminate need for
physical books.

XIV: Marketing Strategies

This is an organizational strategy that will combine all marketing

goals into a comprehensive plan to guide the business in achieving their
desired goals. Any business or other existing services offered by CoNoBo
Shop should have a good marketing strategy in order to achieve their full
potential, customer loyalty, and business sustainability.

A) Pricing
CONOBO offered different products and different types of it. The CONOBO
offered Coffee,Noodles,Books and peaceful environment for the
customers.

Types of Coffee: Flat White Coffee (S-₱65, M-₱80, L-₱95)

Espresso (S-₱70, M-₱85, L-₱100)
Americano (S-₱70, M-₱85, L-₱100)
Cappuccino (S-₱80, M-₱95, L-₱110)
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

Types of Noodles: Lomi (₱70)

Seafood Ramen (₱110)
Mami (₱65)

Types of Books: Different variety of book was here.

For the packages, Package A is the highest price because it’s a family
bundle and it consist of 5 any noodles, and unlimited small coffee. It will
cost about Php 600.00

For Package B it has 2 types of any noodles and 2 large coffee for add
ons, it is good for Couple. It will cost about Php 250.00 with coffee and
Php 180.00 without coffee.

For the lowest price is Package C, it is good for student breakfast as it

consist of 5 any medium coffee. It cost about Php 200.00

B) Product/Services
These businesses will advertise themselves as long as they can
serve adequately and urge people to try and taste their products. They
will also treat their clients with care, and by providing this service, the
businesses will remain in good standing in the industry.

C) Place
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

This business is located at Poblacion, Labrador, Pangasinan the

location of the shop positioned not only to attract the customer base, but
also to attract the right people to make the shop successful. Also this is a
safe place and surely this kind of business is in demand at this location in
any ages.

D) Promotion
A Vlog that demonstrates your expertise, accessibility, and genuine
desire to assist your audience is the ideal promotional tool for this
business.Back in the day, you had to choose between flyers, brochures,
postcards, or ads in local newspapers to promote your business. However,
in today's digital age, the options are limitless.

Business Logo
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

E) Marketing Research
It all comes down to gathering information from the market. We
performed a survey and conducted interviews, asking questions to gather
information and interviewees who provided the requested
information.Market research provides crucial information about your
market and business environment. It can tell you how your company is
perceived by the target clients and customers you're trying to reach.
Determining what customers want and whether your product satisfies
those needs. Market research includes information such as the social
media platforms people use to locate your product or service, the
demographic most likely to utilize it, and consumer complaints about your
competition.
 ST. COLUMBAN’S SCHOOL INC.
Poblacion, Labrador, Pangasinan 2402

XV: Pricing

Menu Payment
 Flat White Coffee (S-₱65, M-₱80, L-₱95)
 Espresso (S-₱70, M-₱85, L-₱100)
 Americano (S-₱70, M-₱85, L-₱100)
 Cappuccino (S-₱80, M-₱95, L-₱110)
 Lomi (₱70)
 Seafood Ramen (₱110)
 Mami (₱65)

Packages Offered:

Package A(Family Package B(Couple Bundle) Package C(Coffee Bundle)

Bundle)
5 Any Noodles 2 Any Noodles 5 Any Medium Coffee

Unlimited Small Size Coffee 2 Any Medium Coffee(add

ons)

₱600.00 ₱250.00 with coffee. ₱200.00

₱180.00 without coffee.