Influencing Customer Behavior

Number of
State City/Neighbourhood Cars
Massachusetts Alston/Brigton 10 City/Neighbourh Number of
Boston-Back Bay 22 State ood Cars
Boston-Beacon Hill/West
End 13 New York Brooklyn- Cobble Hill 1
Boston-Fenway/Longwood 13
Brooklyn-downtown 1
Boston-Financial
District/Seaport 13 Brooklyn Dumbo 1
Boston- North End 13
Brooklyn height 2
Boston-South End 19
Brookline 21 Brooklyn-park Slope 6
Cambridge Central 30 Brooklyn Prospect
Cambridge-East &Kendall 10 height 2
Cambridge West & north 12 Long Island city 1
Charlestown 1
Dorchester 1 Manhattan-lower 25
Jamaica Plain 11 Manhattan-midtown 33
Medford 2
Manhattan-Upper East 14
Somerville 15
Manhattan-upper
South Boston 6
west 18
Wellesley College 2
 State City/Neighbourhood Number of Cars
State City/Neighbourhood Number of Cars Washington, DC Adams Morgan 19

New Jersey Hoboken 4 American University/Tenley 4

Capitol hill 10
Metro North 3
Catedral Height/Glover Park 4
Princeton 2 Catholic University/Brookland 1
Cleveland park 5
Cloumbia Height/Mount Pleasant 12
State City/Neighbourhood Number of Cars Downtown 7
North Carolina UNC Chapel Hill 4 Dupont circle 18
Farragut Square 2

Maryland Silver spring 3 GWU/Foggy Bottom 8

Takoma park 3 Georgetown 4

Greenbelt 2 Howard University/Shaw 9

Logan/Tomas circle 10

Verginia Alexandria 1 U Street 3

Van Ness 6
Arlington North 11
Woodley Park 4
Arlington south 2
• Occasional Driving plan

• Extra 50

• Extra 75
 Exhibit 3: A selection of Boston Back Bay Zipcars
Car name Daily Price Hourly Price
Civic Cullen $65.00 $8.50
MINI Mojito $70.00 $9.50
Escape Edith $75.00 $10.50
BMW 325 Bethany $90.00 $12.50
Exhibit 5: Zipcar Pricing by Region
Daily Price Range Hourly Price Range
Massachusetts $60-$90 $8.50-$12.50
North Carolina $55 $5.00
Washington, DC $59-$89 $8.50-$12.50
Maryland $59 $8.50
Virginia $59-$69 $8.50-$10.50
New York / New Jersey Pricing
M-F Daily Price M-F Hourly Price S-S daily Price S-S Hourly Price
Range Range Range Range
$65.00-$100.00 $8.50-$12.00 $65.00-$130.00 $8.50-$16.00
Presented By: Shivam Singh
Shishir Sourabh