THE CLIENTELE AND AUDIENCE

OF SOCIAL WORK
• All people with various social concerns
(in terms of being marginalized or
experiencing social injustice or having
their rights violated or disrespected)
share characteristics qualities of the
clientele and audience of social work.
• Individuals, families, groups, and
communities experiencing being left out
or having some personal problems like
loss of job, getting sick especially
becoming terminally ill.
NEEDS OF VARIOUS TYPES OF
CLIENTELE AND
AND AUDIENCES OF SOCIAL
WORK
• The needs are generally that of wanting to
be empowered, to be socially included by
way of insuring that one receives what is
legally due him/her and that one receives
the necessary care he/she deserves.
• Some people need their rights respected,
some need justice, and others need
social welfare help to put them on their
feet.
• Each context of social work
discussed on this book reflects a
unique type of clientele and
audience. However,
commonalities do exist
THE INDIVIDUAL AS
CLIENT OF SOCIAL
WORK
• The individual level is generally
work on an individual who has to
be asserted to fit in a larger
environment or someone who has
been deprived space by the larger
environment calling for a change in
the very environment or simply
improving one’s ability to cope with
it.
 THE GROUP AND
ORGANIZATION AS CLIENT
OF SOCIAL WORK
• Groups are people existing with
similar or common identity. Gay men
and lesbians, migrants, women,
people in conflict with the law, etc.
Represents groups that social work
may focus it services on.
• There are also groups such as
members of organization or place
of employment, or pupils and
students in school setup.
THE COMMUNITY AS
CLIENT OF SOCIAL
WORK
• Community has the largest share in
the clientele and audience of social
work.
• Everything happens in a community
and everyone claims membership in
the community.
• A community may exist as a
marginalized sector, and in
which case, the social work
services may gear toward their
emancipation and
empowerment.