HISTORY

• Coca-Cola was invented in May 1886 by Dr. John S.

Pemberton in Atlanta, Georgia.

• The name Coca-Cola was suggested by Dr.

Pemberton’s bookkeeper, Frank Robinson.
 HISTORY
• In 1891, Atlanta entrepreneur Asa G. Candler had
acquired complete ownership of the Coca-Cola business,
whose marketing tactics let coke to its dominance of the
world soft drink market through out the 20th century.

• Under Robert W. Woodruff six decades of leadership,

The Coca-Cola company took leadership, the business to
unrivaled heights of commercial success, making Coca-
Cola an, institution the world over.
 EVOLUTION OF COCA COLA

Start of the bold

idea growth Bottling takes Grew up deeply MS PET bottles
over sales in local markets
1894 1900-1909 1920 21st century 2005 2007

1899 1916 1990 2001 2006

1st bottling Birth of counter New & growing Launched

markets
Every drop
agreement bottle new fridge counts
pack
 MARKETING MIX
PRODUCT PRICE
❑ 3,500 products and still counting
❑ Competative pricing strategy
❑ FMGC product

❑ Different products for different

segments

❑ Different packages.
 Coca Cola distributes
its product in 200
countries

❑Intensive distribution system

 PROMOTION
• Rs.
2500000000

❑Declaring Brand ambassador

❑Promotion in social media
❑Adds in TV’s, Radios.
❑Banner and gutter advertisement
 PESTLE ANALYSIS
oPOLITICAL FACTORS : These are all about how and to what degree a
government intervenes in the economy.

oECONOMICAL FACTORS : Economic factors have a significant impact on how

an organisation does business and also how profitable they are.

oSOCIAL FACTORS : Also known as socio-cultural factors, are the areas that
involve the shared belief and attitudes of the population.
o TECHNOLOGICAL FACTORS : Technological factors affect marketing and the
management thereof in three distinct ways:
i. New ways of producing goods and services
ii. New ways of distributing goods and services
iii. New ways of communicating with target markets

o LEGAL FACTORS : Legal factors include - health and safety, equal opportunities,
advertising standards, consumer rights and laws, product labelling and product safety.

o ENVIORNMENTAL FACTORS : These have become important due to the

increasing scarcity of raw materials, polution targets, doing business as an ethical
and sustainable company, carbon footprint targets set by governments
Market share
• Products sold in more than 200 countries
• More than 1.9 billion daily servings of Coca-Cola products
• $44 billion of net operating revenues
• $7.4 billion of net income
• $182.65 billion market capitalization (as of June, 2019)
• Coke has 20 brands with over 1 billion USD Per Year in Sales.
Stock ANALYSIS
• Fundamentally, Coca-Cola has done a fantastic job at improving metrics that
are commonly associated with business success.
• Between 2000-2018 the company has grown earnings-per-share from $0.74
to $2.00, which is equivalent to a CAGR of 6.9%.
• Looking back even further, Coca-Cola’s EPS in 1985 was $5.51. However,
due to a series of stock splits, each shareholder of Coca-Cola stock in 1985
would effectively own 48 shares today. This means that 1985’s EPS
measured in today’s number of shares would be $0.11 (which is $5.51
divided by 48). Doing the math, Coca-Cola has compounded EPS at a CAGR
of 10.2%, a very high rate of earnings growth.
• This growth in the underlying business has translated to phenomenal
returns for Coca-Cola’s shareholders. Historically, the company has been a
tremendous investment, delivering returns well in excess of the S&P 500
Index.
 CONCLUSION
1.World Wide presence.
2.More than 3500 products.
3.Evolved with time.
4.Best competitive strategies.
5.Strong leadership.
6.Creative advertising campaign.