MARKETING MIX

PRODUCT PRICE
 3,500 products and still counting
 Competative pricing strategy
 FMGC product

 Different products for different

segments

 Different packages.
 Coca Cola distributes its
product in 200 countries

Intensive distribution system

 PROMOTION
Rs.
250000000
0
Declaring Brand ambassador
Promotion in social media
Adds in TV’s, Radios.
Banner and gutter advertisement