Stimulating

Creative Thinking
 Creativityis the ability to design, form,
make or do something in a new or different
way.
 Creativity is the ability to come up with
 innovative solutions to needs/problems and
to market them
 Creative imagination is the key factor here,
not necessarily logical thinking.
 An entrepreneur’s creativity is often the
difference between success and failure in
business.
 Creativity often distinguishes high-growth or
dynamic businesses from ordinary, average
firms.
 To be creative, entrepreneurs need to keep
their mind and eyes open to their
environment
SBIAXNLAENTTAERS
 Don’t criticize or judge the ideas of others
Freewheeling is encouraged
 Ideas that seem to be wild or crazy are
welcome.
 Quantity is desirable – the greater the
number of ideas, the better Try to combine
and improve upon the ideas of others.
 Combine and improve upon the ideas of
others
Generate 500 -1000
Business Ideas
 Funnel model

Brainstorming
500 – 1,000
ideas
Macro Screen 10 business
ideas

Micro Screen 3 business

ideas
SWOT
analysis One best
business idea
First stage screening of
product ideas
1. Marketability /demand/,
2. Know-how,
3. Financial ability of the
entrepreneur,( at least 20% of the
estimated project cost)
4. competition
 7
6
5
4
3
2
1

10
Project idea No

4
+
Availability of
demand

3
+
Availability of raw
materials

5
+
Availability of
technology
5
+

Availability of
qualified
personnel
=

Total
22
-
3

Competitors
=

Corrected total
19

Critical success
factor
 SWOT Analysis Framework
Strength Weakness
-Managerial expertise -High cost of production
- Low cost of production - Shortage of inventory
-Good customer handling -Poor customer handling
- Shortage of capital
-Availability of assistance
- Poor quality product
- Sufficient capital
- Unique product

Opportunity
-Few and weak competitors
-Favorable government policy
- Availability of cheap raw materials
- Increasing income of target market
- Availability of low interest loan
- Availability of technical support
Threats
-Natural disaster
- Changing government policy
- Shortage of raw materials
- Change in consumer taste