Information Systems

OTISLINE (A)
Group 6
What is the Strategic Relevance of
OTISLINE for Otis Elevators ?

 OTIS is in the business of Design, Manufacture, installation, Service and Maintenance of

Elevators

 Strategic Relevance of OTISLINE through Critical Success Factors of OTIS

o Quality
o Reliability
o Product Customization
o Leadership in Technology
o Services( Responsiveness, quality, price , customer services ) and Maintenance
Strategic Relevance (2)

 Otis used IT to considerably enhance its competitive advantage in the elevator industry,
to reduce both distance and time, leading to quicker responses to client issues , higher
maintenance procedures to customers, and ultimately more reliable elevators
 OTISLINE, not only changed Otis’ position in customer mind, but changed the whole
decentralized system to become centralized one
 OTISLINE has impacted various business activities like Customer Services, Information
Services, Dispatching, Control of Service Mechanism & Marketing which in turn
contributed to the strategic relevance of OTISLINE for Otis Elevator to have a greater share
in the service market