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  • Communication: Strategy The Task Solution

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    Priya Pahwa
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    Encourage Indian middle class families to visit new tourist destinations by booking affordable and hassle-free travel packages online through MMT. The challenges are that middle class families prioritize visiting family or pilgrimages and prefer offline hotel bookings. The solution is to convey that MMT packages provide quality family time at less explored destinations in a flexible and affordable way compared to individual bookings or traditional vacations.

    Original Description:

    Make My Trip - Creative Brand Communication

    Original Title

    Group 10 CBC

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    Encourage Indian middle class families to visit new tourist destinations by booking affordable and hassle-free travel packages online through MMT. The challenges are that middle class families prioritize visiting family or pilgrimages and prefer offline hotel bookings. The solution is to convey that MMT packages provide quality family time at less explored destinations in a flexible and affordable way compared to individual bookings or traditional vacations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Communication: Strategy The Task Solution

    Uploaded by

    Priya Pahwa
    Encourage Indian middle class families to visit new tourist destinations by booking affordable and hassle-free travel packages online through MMT. The challenges are that middle class families prioritize visiting family or pilgrimages and prefer offline hotel bookings. The solution is to convey that MMT packages provide quality family time at less explored destinations in a flexible and affordable way compared to individual bookings or traditional vacations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Communication Strategy

    The Task Insight Solution


    The Marketing Issue Category Key Message
    Encourage Indian Middle Class To give their children new experiences Hassle-free and affordable
    families to visit new tourist during their vacations travelling options for less explored
    destinations and prompt Quality family time destinations with MMT packages
    them to book hotels online
    Brand
    Strategy
    The Challenges India’s leading Online Travel Agent
    Convey the benefits of booking MMT
    • Middle class families prioritize Affordable and flexible pricing of packages over individual bookings and
    visiting family or pilgrimages their products promote travelling to off beat places
    during vacations
    • Offline hotel bookings are more Culture
    trusted & preferred by them Travelling vs Saving How should we deliver it?
    Compare the experiences of booking
    CommunicationTask affordable hassle-free MMT packages over
    traditional vacation travelling
    Encourage middle class families to explore
    new travel destinations in an economical
    and convenient way using MMT

    The Idea
    One Stop Destination for Travelling Woes

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