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  • Cognitive and Affective Associations With Regard To Each of The Brands

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    prashant
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    The document summarizes brand associations for several segments. It shows the percentage of consumers with high and low cognitive and affective associations for different brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, freshness and herbal qualities had high ratings from 64% of consumers in both the high and low involvement segments. Problem solving had the highest cognitive association at 92% for the high involvement segment.

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    The document summarizes brand associations for several segments. It shows the percentage of consumers with high and low cognitive and affective associations for different brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, freshness and herbal qualities had high ratings from 64% of consumers in both the high and low involvement segments. Problem solving had the highest cognitive association at 92% for the high involvement segment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views1 page

    Cognitive and Affective Associations With Regard To Each of The Brands

    Uploaded by

    prashant
    The document summarizes brand associations for several segments. It shows the percentage of consumers with high and low cognitive and affective associations for different brand attributes such as freshness, herbal qualities, overall care, and problem solving. For cognitive associations, freshness and herbal qualities had high ratings from 64% of consumers in both the high and low involvement segments. Problem solving had the highest cognitive association at 92% for the high involvement segment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Cognitive and Affective associations with

    regard to each of the brands

    Cognitive Association Affective Association


    Segment High Low Segment High Low
    Involvement involvement Involvement involvement
    Freshness 64% 36% Freshness 60% 40%
    Herbal 64% 36% Herbal 44% 56%
    Overall Care 56% 44% Overall Care 36% 64%
    Problem 92% 8% Problem 72% 28%
    Solving Solving
    Total Category 69% 31% Total Category 53% 47%

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