The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes like freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all consumers had high cognitive associations for problem solving. For affective associations, most consumers had high associations for freshness and problem solving, while fewer had high associations for herbal qualities and overall care.
The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes like freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all consumers had high cognitive associations for problem solving. For affective associations, most consumers had high associations for freshness and problem solving, while fewer had high associations for herbal qualities and overall care.
The document summarizes brand associations for different consumer segments. It shows the percentage of consumers with high and low cognitive and affective associations for various brand attributes like freshness, herbal qualities, overall care, and problem solving. For cognitive associations, most consumers had high associations for freshness, herbal qualities, and overall care. Nearly all consumers had high cognitive associations for problem solving. For affective associations, most consumers had high associations for freshness and problem solving, while fewer had high associations for herbal qualities and overall care.