Dani & Katya met at yoga class met and marrigie

she was good at amrketing

1.
understand the attractiveness of different market segments and the appropriateness
of a differentiated segmentation strategy;
2.
analyze the relationship between segmentation/targeting/positioning and marketing
mix decisions; and
3.
evaluate the challenges of targeting multiple segments (for example: the amount of
extra effort required).

Explain the range very weell.

Targeting more audience

Very Open about goals

We want to remain accessible and fairly priced for those who would like to come and
stay here. We do not have a goal of becoming “rich”; we live austere lives and
don’t need too much to support our current lifestyle. Of course, we do aim to
become sustainable financially, which would allow us to continue to grow and expand
and reach more people. Eventually, we would like to reach an international market.

Using pictures for advrtising

Dani and Katya were aware, however, that this simple accommodation limited the
prices they could charge until they were able to offer the option of single or
double rooms.

A part-time “Karma yogi” option was also available, whereby guests paid a
discounted rate to help around the house for four hours a day (in the kitchen,
cleaning rooms, doing laundry) while participating in the rest of the program.

Talk about der scheduel

Describe the current situation at Casa Cuadrau

They have established business well
They need more staff to handle work for kitchen and handling logistics
Need to plan their retreats
Keeping track of expenses and costs
increase revenus

Inrease advertising to reach larger audience

Rebates strategy
2.
How can Dani and Katya grow the business, given their current level of exhaustion?
- Both had knowlege about their business and had the best location
- Katya had knowlegde in markting and did segemnt analyiss
- They did not go for Higher income statment immeduately as they knew they
could not cater therir needs
- Getting facilities restaurants , retreast

3.
Who are Casa Cuadrau’s current customers?
- INternationnal
- local
4.
How attractive are each of the customer segments Casa Cuadrau serves?

5.
Can Dani and Katya serve more than one segment?
They can defitely serve if they could include -- Pepole with anxitey and healng
can target young audience with thierneeds ...Need to have that vibe
- Old people
-
6.
What recommendations would you make to Dani and Katya?
More staff to handle
Target more segments by learning other activities like anxiety hhealing,
Pet medidateion