24*7 Medicines Door

Delivery Service
Survey Report
By
Shanmathi S
JRA Pvt Ltd
 Concept
design
C
O Literature
N review

T
E Survey
results
N
T
Conclusion
 Core Theme of the
Concept

24*7 medicines door delivery service aims at serving

people who are in need of medication assistance.

 Objective of the survey:

To analyse the need for 24*7 medicine door
delivery service in the target market
Note:
To predict the survival chance of the firm, if In India, Chronic
launched diseases like cancer,
asthma, arthritis,
To view the gap between the real market diabetes and heart
expectation from such a firm and our ability to diseases are rapidly
increasing so as the
fulfil it.
pharmacies.
CONCEPT DESIGN
 Literature review
Following are some of the points gathered from literature reviews which
support the decision making stages of the feasibility study:

Tele-pharmacy manages to bridge the gaps in the pharmaceutical care to

rural communities.

There is need for interventions to improve the content of the promotional

materials provided by the drug companies.

The increasing importance of reverse logistics in e-commerce supply chain

and consolidation strategies for smaller goods and between home delivery
companies is evident

100% door delivery is expected to perform well due to the consumers

looking for the convenience of their products delivered with no additional costs.
 Total
Respondents

157

Terminated
19

Valid General
Pharmacists
02
Responses respondents
155
138
 Influence Of Gender Towards The Concept

37%

Respondents shown
63% (N=157) positive response for
the concept

Male Female 91%

Female
participants show 89%
highly positive
response towards
the concept Male Female
 Influence of age in welcoming the concept

Respondents
above 35 years
of age show 100% 10%
14%
0%
0%
highly positive
response to
the concept.

90% 86%
100% 100%

0%
15-25
26-35
36-45
Above 45

Agreed with the concept Disagreed with the concept

 83%

17%

Married
Unmarried

55%
Married Male

Married female
28%
Unmarried male

9% 8% Unmarried female
32% of family members of our respondents fall under ‘Above 40’ age category.

(n=608)

32%
Due to
dominating 28%
percentage of
elders, there
is a high
chance of 18%
consistent
survival of
12%
the service in
10%
future, if
launched

0 to 10 11 to 20 21 to 30 31 to 40 Above 40
 46% Of Our Respondents Are Private Employees

2% 12%
2%
Business

Government employee
46%
Student
31% Home maker

Private employee

Other
7%

Occupation (n=157)
 35% of our respondents’ family members are under regular
medication for chronic diseases
(n=608)
No
65
%

Yes
35% 18 20
% %

0 to 10
9 11 to 20
Majority of % 21 to 30
people who are 31 to 40
under regular Above 40
medication for
chronic diseases
7 45 (n=107)
are elders above
40 years of age. % %
 no
24%

yes Very rare 8%

(n=155) 76%
Rare 24%

Regular 38%

Often 23%

Very Often 7%
(n=118)
 Online 2%

9%
Medical shops 21% 24%
within hospital

Nearby medical 54%

shops
67%
Organized chain
23%
medical shops Door delivery Buy yourself Both

(n=157) (n=157)
 5%
6%
8%

81%

Not at all Only once

(N=156) Twice More than twice
 37%

28%

20%
8%
Emergency
No vehicle 7%
access Elders living
alone Medicines not
available all the above
(N=46) nearby
 65%

26%

3%
6%
Prescribed and
regular medicines Prescribed but
(n=35) not regular Not prescribed
Not prescribed
but regular
and not regular
 28%

25%
21%

12% 14%

Free delivery for

costly bills High delivery
charges Inappropriate
medicines Late delivery
None, I'm happy
with the service

(n=43)
 88
%

42%
12
%
27%
24%

3% 4%

(N=155) Strongly disagree Disagree Neutral Agree Strongly agree

 New to the place

Elders living alone

Medicines are not available nearby

Emergency situations

Helpful for people in remote area

(N=138)
 33%

23%
20% 24%

Medical shops available everywhere

Have to bare additional delivery charges

(N=138)
 53%

20%
23%
4%

(N=138)
 100%

100%

100%

Coimbatore Chennai Other

(N=157)
(n=157)