Presented by:

Subhankar Rath(09kb036)
Sayan Mukherjee(09kb040)
Dhruppad Bhattacharya(09kb054)
Bikash Jena(09kb056)
 Vodafone was formed in 1984 as a subsidiary of Racal
Electronics Plc. Then known as Racal Telecom
Limited, approximately 20% of the company's capital
was offered to the public in October 1988. It was fully
demerged from Racal Electronics Plc and became
anindependent company in September 1991, at which
time it changed its name to Vodafone Group Plc.
To enrich our customers’
lives through unique
power of mobile
communication
Key People- : Sir John Bond, Chairman
John Buchanan, Deputy chairman
Arun Sarin, CEO
Type- : Public
Industry- : Mobile telecommunications
Products- : Telecom Services, Mobile Industries
Revenue- : 29.350 Billion(Pound) GBP (2009)
Net Income- : 14.084 Billion(Pound) GBP (2009)
Head quarters- Newbury, England
Slogan- Make the most of now
On this Graph we can see
can see a positive growth
of a revenue percentage
of four quarter of the year
  Grow market at appropriate cost
 Focus on value

Profitable Grow adjacent market

Growth  Network quality and coverage

 First to market with key products
 Excellence in customer service
 Relevant brand for the people of world.

 Synergies from the Group

Brand  Cost conscious culture

 No compromise on quality

Preference
 Experienced management team
 Hiring the best
 Emphasis on training

Cost
Containment
& Synergies

Management
Capabilities

8
 Cost Leadership Differentiation

Competitive
Scope

Focus

Generic
Basis of competition
Strategies
Commercial Strategy of VODAFONE that
made out of many one
Strengths Weakness
Leading mobile company in the Damage incurred by record
UK losses
Globally renowned name Failing overseas divisions

Opportunities Threats
Take over of O2 or T-mobile Obvious threat from other mobile
Diversification into new areas tariffs e.g Virgin
Threat of legal action by workers
 Vodafone made headlines earlier this summer when
they announced quarter-over-quarter revenue growth
for the first time since 2008. Seeing as many analysts
had predicted a revenue decline, this is broadly viewed
an impressive achievement and a positive indicator for
the overall economy.
 .….continued

A closer look at the results reveals that revenue in Western

Europe declined 1.7%, with only Germany and the UK
showing modest growth. Declines in the rest of the countries
dragged the financial results into the red.

Revenue in Africa/Central Europe grew by 3.7%, and

revenue in AsiaPacific/Middle East grew by a whopping
10.5%. It is important to note that these two regions now
make up over a third of total revenue. Operationally, data
led the way with 23.3% growth in Europe.
After the complete analysis of entire study the company put
forward a set of recommendation which are as follows:

 PRICING

 IMPROVEMENT OF TECHNOLOGY

 ESTABLISHMENT OF DISTRIBUTION
CHANNELS

 LAW PENETRATION RURAL

MARKET.