XYZ

A CASE STUDY

Submitted By,
Umang Sharma, UH19061
Vandana Swain, UH19062
V. Meghana Wunnava, UH19063
Vishal Routray, UH19064
Yasmin Kukul, UH19065
 DECISION OF WAITING

• FDI policies were amended in their favour in the meantime.

• Company got time to strategize about their entry into the market.

Decision: RIGHT!
 HEARTY ACCEPTANCE IN THE COUNTRY

• Creation of large number of job opportunities.

• Empowerment of women.
• Monetary benefits for the existing employees.
• Presence of a multinational brand with modernist designs.
• Lower overall pricing.
 SUCCESS FOR THE COUNTRY & THE
COMPANY
COUNTRY - SUCCESS
• Job creation in a large number.
• Promotion of equality between men and
women.
• Investment by a foreign brand in the
market.
• Cheaper and new-age products.
• Predicted benefit for the furniture
industry.
COMPANY - SUCCESS
• Good market size to cater to.
• Chance to explore newer
kinds of service methods.
• Positive growth of the
furniture market =>
Increased revenue.
 DO-IT-YOURSELF BUG

• Saving in terms of workmen for fixing the furniture.

• Eco-friendly products for an increasingly polluted
environment.
• Varied products to garner to everybody’s needs.
 REASONS FOR THE PRICE WAR

• Cheaper products offered by the company.

• Entry of a well known foreign brand.
• Availability of customer oriented products.
• Brand conscious mindset of people.
HR PRACTICES TO RESOLVE PRICE
WAR
• Rigorous review of marketing strategies.
• Launch newer products of better quality than before.
• Reach out to more people and advertise indigenous products
as compared to foreign.
• Training of the employees.
• Creating a healthy and a competitive market.
 TIMELINE OF XYZ
IN COUNTRY
May 2016: Purchase of 400,000 sq. ft.
of land in Financial Capital .

September 2016: Beginning of

construction.

June 2017: Purchase of 14 acres of

land in IT Capital.

November 2017: Inauguration of

Experiential Centre

August 2018: First store opens in

Country
 XYZ’s ADAPTABILITY
• Change in the company’s service policies.
• Including in-store assembling teams, localization and e-
commerce to its agenda.

HR PRACTICES

• Using the select few who are aware about the company, for
marketing purposes.
• Rolling out surveys to understand each customer’s needs.
FURTHER PLANS...
• To expand further especially to smaller towns and cities.
• To bring out more customized and updated products catering
to Country’s market.
• To increase profits.
• Continuous employee training and development programs.

SUSTAINING IN THE COUNTRY – YES!

• By keeping up their brand value.

• Ensuring to convert promises into actions.
• Understanding the changing needs of the customers.
THANK YOU