PROJECT OF CONSUMER

AWARENESS
OBJECTIVES
1) It seeks information about consumer
awareness regarding different products .
2) It gets information about demerits or defects
of products from consumers and suggests
remedial measures .
3) It makes popular the positive points of the
products.
4) It prepares wide market for the product .
 QUESTIONNAIRE
The following questionnaire has been prepared for
a consumer awareness project.
General Information
Name ………………………………………. Age ……….

Sex -- Male ……. Female………

Residential address …………………………………………
……………………………………………………………………
Marital status -- Married …… Unmarried …….
Number of members of the family ………………………. …
Average monthly incomes (in rupees)
Up to Rs 5000

Between Rs 5000 -10,000

Between Rs 10,000 - 20000

Above Rs 20,000
 Product Information

1 ) Which of our products do you like most ?

Soap Shaving cream Powder

2) You like soap most because

i) It is easily available

ii ) It is used by your friends

iii ) Its price is reasonable

3) On which ground don you like soap most ?
i) colour Yes No
ii ) packing Yes No
iii )fragrance Yes No
iv ) weight yes No

4 ) Do you think our soap contains adequate amount of

soda ?
yes No Not known

5)Do you know that our soap fights germs better ?

Yes No Not know
 6 ) Does it keep clothes safe?

Yes No Not known

7) Do you Know that our soap is available in different weights?

Yes No Not known

8) Do you know that our soap removes obstinate spots ?

yes No Not known
9) Do you think that our soap is costly ?
Yes No Not known
10 ) Do you think our company should manufacture new soap ?
yes No Not known
11 ) Do you think our soap needs improvement ?
Yes No Not known
 Consumer Awareness

12 ) Do you examine goods before you buy them?

Yes No
13) Did you ever feel our product sub-standard or defective?

Yes No
14 ) If defective, did you make complaints?

Yes No
15 ) Did you ever file a case in consumer courts ?

Yes No
16 ) Are you aware of consumer courts?
Yes No
 SUMMARISED PRESENTATION OF INFORMATION
AVAILABLE THROUGH QUESTIONNAIRE
Total number of household visited

Number of questionnaire used

Sex Information---
Male
Female
Marital Status---

Married
Unmarried
Number of members in the family
Families having 1-4 members
Families having 5-7 members
Families having 8 or more member members
Average monthly incomes of families

Families having income up to Rs .5000

Families having income between Rs .5000-10,000
Families having income between Rs .10,000 -20,000
Families having income above Rs .20,000

Preference of our product among families

Percentage of information prefering shaving cream

Percentage of information prefering Soap
Percentage of information prefering powder
Special features ---
Answer
Yes No
1 .Soap is easily available to us 70% 30%
2. Soap is used by friend ………. ……….
3. Soap is reasonably priced ……… ……….
4. Soap has good fragrance ………. ……….
5.Soap has good colour ……… ………..
6.Its packing is good ……….. …………

Description --- Answer

Yes No Not Known
•It cleans clothes well 30% 40% 30%
•It gives clothes fragrance ……… ………. ……………
•It keeps clothes safe ……… ……… …………….
•It contains less amount
Of soda ………. ……….. …………
•Improvement required ……… ……… …………..