Questionnaires for Supermarket – (Small vendors, Local Shops)

1. From whom you purchase vegetables?

a) From Growers
b) From Wholesalers
c) From Agents
d) from local market

2. How the price of purchase is determined?

a) Price pre-decided by the supplier
b) According to the market condition
c) Auction sale
d) Bargaining at the time of single purchase

3. Can you purchase your vegetables on credit by time for repayment?

a) One day
b) One week
c) two weeks
d) One month

4. Do you get profitable prices while purchasing vegetables?

Yes /No
5. How many varieties of items do you purchase?
a) 1-2
b) 3-4
c) 5-6
d) 7 and above

6. All varieties are available or your purchase from other sources?

Yes /No
If yes, then which sources you prefer?

7. Which factors does you take into account while bargaining the price?
a) Quality
b) Quantity
c) Concessions
d) Credits
e) Others

8. Can you get concessional prices form your suppliers?

Yes /No
If yes, then how much average concession you get?

9. How do you maintain the freshness and the quality of your items Kept for sales?
a) To cover
b) To put water
c) To put cover and water
d) or Value addition
if you do value addition then which process you follow?
10. Do you follow the discriminatory price policy for your customers?
Yes / No

11. Do you get profitable prices while selling the vegetables and fruits?
Yes / No

12. Do you get full satisfaction from your sales?

Yes / No

13. Do you own your vehicle for carrying and delivering items?
Yes / No

14. Do you face any seasonal imbalance in the arrangement of your sales?
Yes /No
If yes, how does it affect on your sale? What precautions you carry out?

15. Do you face any problems of customers in the collection of dues of credit sales?
Yes / No

16. Are you got any institutional customers?

1. Boarding,
2. Hotels,
3. Restaurants,
4. Marriage institutions etc.
17. What are the sources of your finance?
a. Self-Finance
b. Loans from institutions
c. Any other source

18. Will you pay any charge or fees/ tax on purchase or sales of trade to local
authority or anyone?
Yes/No

19. What are the difficulties while purchasing?

a) Price determination
b) Regular supply
c) Transportation
d) Credit facility

20. What are the difficulties while selling?

a) Price determination
b) Bargaining
c) Storage
d) Quality

21. In your opinion on what difficulties your customers face while purchasing
items?
a) Selecting right quality
b) Bargaining
c) Carrying goods
d) Determining right quality
22. How do you face competitors in business?
a) To keep good quality of goods
b) To reduce price
c) None

23. Do you face any of the following difficulties?

a) Transport,
b) Labour
c) Communications,
d) Others

24. Are there any complaints of customers?

Yes/No
If yes, what are the main complaints you see?

25. Whether do you have any regular customers?

Yes/No
If yes, then who are they?
 How you deal with them?
 How much volume they buy from you?
 Which are the main perishable vegetables they prefer?
 What is the quality criteria?
 How food safety is carried out?
26. Do you prefer organic vegetables?
Yes/no
If yes,
 Who are the suppliers for fresh organic vegetables?
 How many suppliers you have? How much volume they give?
 Which are the main organic vegetables?
 Does consumer prefer to buy organic vegetables?
 Organic vegetables have impact on price?