Survey Questionnaire

Personal Information
1. What is Your Name?

2. What is your gender?

Male
Female
3. What is your age?
a) 18-24
b) 25-34
c) 35-44
d) 45-54
e) 55-64
f) >64

4. What is the highest level of education you have completed?

a) High School or Equivalent
b) College
c) Undergraduate
d) Postgraduate
e) Professional
Other (please specify)

5. What is your employment classification?

a) Employed
b) Self employed
c) Unemployed
d) Retired
e) Student
Other (please specify)
Price (Independent Variable)
1. How frequently do you purchase these different types of ethical products?

Daily weekly Once a Month Once a Year Less Often Never

Accessories

Cosmetics

Clothing

Homewares

Other (please specify)

2. How frequently do you purchase ethical products from these suppliers?

Daily weekly Once a Month Once a Year Less Often Never

Fairtrade

Traidcraft

Organic Produce

Local produce

Oxfam

Other (please specify)

 3. How much do you spend approximately on ethical products per month?
< $ 5.00 $5.01-10.00 $10.01-20.00 20.01-30.00 30.01-40.00 >$40

Fairtrade

Traidcraft

Organic Produce

Local produce

Oxfam

Other (please specify)

4. How frequently do you purchase ethical products from these outlets?

Daily weekly Once a Month Once a Year Less Often Never

Supermarkets

Online

Wholesalers

Garden Centres
Health stores

Independent retailers

Other (please specify)

5. What are your motivations for purchasing ethical products?

Very Important Slightly Important Not Important Not Applicable

Meeting new people

Can talk with others

about ethical products

You feel respected

for buying ethical
Products

Ethical products have

unique features

Ethical products are

original

Confidence in the quality

of ethical products
Other (please specify)

Environmental Knowledge (Independent Variable)

a) When there is a choice, I always choose the product that contributes to the least amount
of environmental damage (Tick where applicable)
1. Strongly Agree
2. Agree
3. Undecided
4. Disagree
5. Strongly Disagree

b) I have switched products for environmental reasons (Tick where applicable).

1. True
2. False
3. Not Applicable

c) If I understand the potential damage to the environment that some products can cause, I
do not purchase those products (Tick where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree

d) I have paid more for environmentally friendly products when there is a cheaper
alternative (Tick where applicable).
1. True
2. False
3. Not Applicable

e) I do not buy household products that harm the environment (Tick where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree
Consumer Ethical beliefs (Independent variable)
a) Whenever possible, I buy products packaged in reusable or recyclable containers (Tick
where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree

b) I do not buy products from companies that I know use sweatshop labor, child labor, or
other poor working conditions (Tick where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree

c) I will not buy a product if I know that the company that sells it is socially irresponsible
(Tick where applicable).
1. True
2. False
3. Not Applicable

d) I have paid more for socially responsible products when there is a cheaper alternative
(Tick where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree

e) I rarely buy ethical products as I feel my individual contribution won’t make much
difference to global inequalities and sustainability (Tick where applicable).
1. Strongly Agree
2. Agree
3. undecided
4. Disagree
5. Strongly Disagree

Ethical Consumption (Dependent Variable)

 a) With regards to ethical consumption in general, which of the factors below apply to your
consumption habits?
Strongly Agree Agree Undecided Disagree Strongly Disagree

Even though ethical

products are more
expensive, I still
prefer them over
mainstream products

I only buy ethical

products regardless
of cost

I can’t find the time

to search for and
buy ethical products

I only shop for

ethical products
when the price
is similar to
conventional products

b) Which statements apply to your practices of ethical consumption?

Strongly Agree Agree Undecided Disagree Strongly Disagree

I like going to
little local markets
because I can talk
directly to the
people making
the goods

I like shopping in
places that offer
choices of ethical
products

I like buying ethical

products online as
I have more time
to browse at home

I don’t like buying

ethical products
online as I prefer
the experience
of physical shopping

c) Who is your most important consideration when purchasing an ethical product? (Tick all
that apply)
1. Yourself
2. Family and friends
3. Online friends
4. Producers/Workers
5. Animal Rights Organization
Other (please specify)

d) What kinds of other ethical activities do you support? (Tick all that apply)
 1. Supporting charities
2. Sports events
3. Signing petitions
4. Lifestyle choice (e.g Vegetarian, vegan)
Other (please specify)

e) What emotions do you feel with regard to ethical consumption?

Very much Much Somewhat Very Little Not at all

I feel satisfied

I feel I am
interested in
ethical consumption

I feel guilty that I

am not doing
enough to help others

I feel sad that

ethical issues
are not taken
seriously

Other (please specify)