Questionnaire

Demographic profile
1 Name

__________________________

2 Age
18-24

25-34

35-44
3 Gender

45- 54

>55

Female Male
4 Education
Primary
Graduation

Higher Secondary
Post Graduation

5 Occupation
Service

Business

Student

Unemployed

1 Did you ever brought about green products?

Yes

No

If yes then....
2 How often did you buy eco-friendly products in the
last 3 months?
Once a week or more often
month
Less than once a month

At least once a

3 How do you find a product is a green product?

Advertisement

Brand

Symbol

Others

4 Do you understand signs like

Yes

No

Somewhat

5 Reasons for buying green products

Concern towards environment
Better than conventional products
Value for money
Other reasons
6 How much money are you willing to pay extra for the eco
friendly product vs non eco friendly product
0%
15-30%

5-15 %
>30%

7 Have indian companies being sucessful in adapting the

green marketing tools and techniques?
Yes

No

Undecided

8 Should government provide subsidies to green products?

Yes

No

9 Which company has been most concerned towards

eco-friendly products?
ITC Limited

Coca-Cola

Panasonic

Others

10 What type of eco-friendly products did you

purchase in the last 3 months?

Listed below is a set of eco-friendly products that you

can find in your supermarket. Tick the option best
suited.
Most
Average
purchased purchased

Less
purchased

Food
Health
Care /
Cosmetic
Products
Cleaning
Products

11 To what extent do you agree or disagree with the

following statements about the eco-friendly products.
Tick the option best suited
strongl disagr undecid agree strongl
y
ee
ed
y
disagre
agree
e
1 I appreciate the
packing of eco
friendly products
2 I understand the
information on ecofriendly packaging
3 I believe in the
information on ecofriendly packaging
4 I pay attention to
eco-friendly
advertising
5 I easily find ecofriendly products in a
supermarket

12 Will you purchase eco friendly products in the next month?

No I will not
I definitely will

13
Why would you

strongly disagree undecide agree

strongly

purchase ecodisagree
friendly products
1 They give a good
image of me
2 I want to
preserve the earth
3 I just like ecofriendly products
4 I was satisfied
with previous
purchases of ecofriendly products

agree