HUMANITIES

& EDUCATION

MARKETING MIX ANALYSIS

Students:
Programme: International Business
Teacher: Section: 031 - 7
Date: 05-14-2019
MARKETING MIX: PRODUCT
• FEATURES: NETFLIX'S MAIN FUNCTION IS TO PROVIDE
ENTERTAINMENT 24/7. IN ADDITION, IT UPDATES THE PLATFORM
AND CREATES ITS OWN CONTENTS. IT HAS A CONTENT LIBRARY
FOR ALL SEGMENTS.
• BRAND: NETFLIX.
• PACKAGING: FROM THE PLATFORM, IT IS BASED ON THE QUALITY
OF THE PLANS THAT NETFLIX HAS.
• WARRANTY: BASED ON THE TERMS AND CONDITIONS OF USE OF
THE PLATFORM.
MARKETING MIX: PRICE
• THE PRICES VARY AMONG THE $9 THE BASIC PLAN,
$13 THE STANDARD AND $16 IN THE PREMIUM PLAN.

• DISCOUNTS: IT DOES NOT HAVE DISCOUNTS ON THE

PLATFORM.

• THE CREDIT TERMS ARE MASTER CARD, VISA AND

ASSOCIATED APPS.

• PAYMENT PERIOD OF THE SUBSCRIPTIONS IS

MONTHLY.
MARKETING MIX: PROMOTION
• IT HAS ADS IN DIFFERENT WEB PAGES AND APPLICATIONS.
IN ADDITION, IT HAS INVASIVE ADVERTISING (IN SOME
CASES, AT STRATEGIC LOCATIONS).

• IT DOES NOT HAVE PERSONAL SALES. IT HAS AN

AUTOMATIC SALE SYSTEM.

• IN TERMS OF SALES PROMOTION, NETFLIX PROVIDES THE

FIRST FREE MONTH.
 MARKETING MIX: PLACE
• THE DISTRIBUTION CHANNELS ARE VIA ONLINE, WEB
PAGES AND THE APPLICATION.

• NETFLIX REACHES NEARLY EVERYONE EXCEPT CHINA,

SYRIA, NORTH KOREA AND THE CRIMEAN PENINSULA.

• IT HAS NO TRANSPORT BECAUSE EVERYTHING IS

ONLINE.

• IT DOES NOT HAVE STOCK LEVELS BECAUSE THE

ACCOUNTS ARE CREATED DEPENDING ON THE DEMAND.
TOUCHBOOL MARKERS’ STRATEGIC MARKETING
Target audience It includes males and females between the ages of 17-60.

Keywords Movie -

It is the world’s largest subscription-service company that sends DVDs by

What is the product
mail and streams movies and TV episodes over the internet.

Packaging
TOUCHBOOL MARKERS’ STRATEGIC MARKETING
We will use advertising through social networks such as Facebook,
How will you advertise Twitter and Instagram, in which, through the hashtags, we can add
the product? search filters, which will help to bring the product to a specific type of
customer.

Why have you chosen

Because this is one of the most used advertising methods, it is free
to market the product in
and also it allows us to be updated in the use of new technologies.
this way?

What is the ‘voice’ of The product does not have a ‘voice’ because it is only a cheaper
your product? alternative to an better quality product.
TOUCHBOOL MARKERS’ SATISFACTION
SURVEY
1. What do you value most about the product?

Its price and the amount of hues.

2. Do you consider that this marker satisfies your needs?

No.

3. Do you think the price of the marker is accessible to the general public?

Of course it is.

4. Do you consider that the marker’s ink affects the final result of your work?

Yes, this is a marker that does not work as its competitors.

5. Do you think there are some hues that should not exist? Why? Which ones?
There are too many gray and dark ones that need to be reduced because they are the same
as the light ones properly used.
TOUCHBOOL MARKERS’ SATISFACTION
6. Do you think this marker is the same as a high quality one?
SURVEY
Of course not but they are very similar in terms of the functionality of the product.
7. Where did you learn about Touchbool Markers?
On YouTube.
8. Where do you buy Touchbool Markers?
In Chinese mall kind of stores.
9. Do you think these markers there should have more publicity and sales points?
Yes, they need to be known by more people because they have more uses apart from illustration that
fits the needs of many customer that are not artists.
10. To whom would you recommend Touchbool Markers?
I will highly recommend it to people who draw just for fun or that is learning painting technics, kids,
kindergarten teachers, graphic design students and people who likes crafting.
WHAT IS WRONG WITH TOUCHBOOL
MARKERS?

• THEIR TIPS CANNOT BE REPLACED OR INTERCHANGEABLE

• THEY CANNOT BE RECHARGED
• THEY ARE NOT SOLD IN SPECIFIC SETS BESIDES FROM INTERNET
• THE COLORS’ NAMES DO NOT MATCH WITH COLOR OF THE INK.
• THE NAME OF THE COLOR WRITTEN IN THE CAP CAN GET ERASED.
WHAT IS WRONG WITH TOUCHBOOL
MARKERS?
• THE MARKER SHOULD BE TRANSPARENT TO SEE HOW MUCH INK LEFT IN IT.
• THE MARKER DOES NOT HAVE AN ERGONOMIC DESIGN
• THE MARKER IS BIGGER COMPARED TO OTHER MARKERS THAT DO THE SAME.
• THEY ARE TOO SMALL TO PAINT BIG SURFACES.
• BIG AMOUNTS OF MARKERS ARE PACKAGED IN BAGS.
• INDIRECT PUBLICITY AND ADVERTISING.