JOURNEY OF KAUN

BANEGA CROREPATI ADS

SAIPRASAD SURVE
ANJALI SAKHPARA

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SEASON 1(2000)

Tagline: Nau Baj Gaye Kya?

The campaign highlighted that those

viewers will get a chance to win the prize
money, worth INR 1 crore.

https://www.youtube.com/watch?v=ewlma
VrgBhE&feature=youtu.be

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SEASON 2 (2005)
Tagline: Kaun Banega Crorepati Dwitiya

Advertising and publicity: Rs 20 crore

Expenditure on Amitabh Bachchan: Rs 7 Crore
Communications: Rs 3.5 crore
Prizes: Rs 10 crore
Production costs: Rs 15 crore.
Running expenses: Rs 10 crore
Miscellaneous: Rs 9.5 crore
Grand Total: Rs 75 crore

https://youtu.be/F6voEgZoGho 4
SEASON 3 (2007)
Tagline: Kuch Sawaal Zindagi Badal Sakte
Hain

Hosted by SRK

Rs 3.15 crore Average monthly spend on

Khan's TV ads in 2006

Rs 3.49 crore Average monthly spend on

Bachchan's TV ads in 2006

https://www.youtube.com/watch?v=UxSuk_
PeSfI&feature=youtu.be

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 SEASON 4 (2010)
Tagline: Koi Bhi Sawaal Chota Nahi Hota

The campaign, in 2010, celebrated

'knowledge' and since the thought that 'koi bhi
gyaan vyaarth nahin hota’ (no Knowledge ever
goes waste) and truly 'knowledge is the
passport to a better life' is rooted deep in our
collective psyche – hence 'Koi Bhi Sawaal Chota
Nahi Hota’ was relatable to people across and
received a lot of appreciation and popularity.

https://www.youtube.com/watch?v=5mZpGTfL4z8&feature=youtu.be
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SEASON 5 (2011)
Tagline: Koi Bhi Insaan Chota Nahi Hota

The thought ‘Koi Bhi Insaan Chota nahin

Hota was again rooted in yet another
popular belief of our society that 'everybody
inherently has capability to achieve
something extra ordinary'. Hence don't
underestimate anybody – a right platform
and a good knowledge can transform life -
KBC is that platform.

Promo created by Leo Burnett

https://www.youtube.com/watch?v=e7zDiq
q7CWE&feature=youtu.be
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SEASON 6 (2012)
Tagline: Gyan hi aapko aapka haq dilata hai

Creative Agency - Leo Burnett

https://www.youtube.com/watch?v=AK8vlU0c
BaU&feature=youtu.be

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SEASON 7 (2013)
Tagline: Seekhna bandh toh jeetna band

The campaign titled ‘Seekhna bandh toh

jeetna bandh’ aimed to KBC 7 urges India to
‘Keep learning’ .In life, never stop learning
because the day you stop learning, the day
you become arrogant, the day you become
overconfident, your downward curve will
start.
The campaign created by Leo Burnett.
https://www.youtube.com/watch?v=AK8vlU
0cBaU&feature=youtu.be

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SEASON 8 (2014)
Tagline: Yahan Sirf Paise Nahi Dil Bhi Jeete
Jaate

Campaign titled ‘Yahan Sirf Paise Nahi Dil Bhi

Jeete Jaate’ aimed to touched upon sensitive
issues like Hindu-Muslim animosity and
discrimination of North East people in our
country. It was a huge hit among the audience.

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SEASON 9 (2017)
Tagline: Jawab Dene Ka Waqt Aa Gaya Hai

This campaign beautifully depicts various

slice of life situations where individuals are
bogged down by difficult questions of life
and their only hope is life is to change their
destiny with the power of knowledge. The
campaign line ‘Jawab Dene Ka Waqt Aa Gaya
Hai’ captures the spirit of KBC - a
opportunity to change ones destiny by hard
earned knowledge.

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SEASON 10 (2018)
Tagline: Kab Tak Rokoge

The campaign titled as ‘kab tak rokoge’

aimed to both inspiring as well as upbeat and
reflects Indian society’s prevalent “Can Do, Will
Do” attitude.

Expenditure on advertisement: 8 crore

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SEASON 11 (2019)

Tagline: Vishwaas Hai toh Khade Raho…Adey

Raho

The campaign titled as ‘Vishwaas Hai toh

Khade Raho…Adey Raho’ reinstates and
encourages people to believe in themselves
and their aspirations regardless of the
societal norms

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9 BAJ GAYE....
 BIBLIOGRAPHY
• https://economictimes.indiatimes.com/how-campaign-for-the-upcoming-kbc-six-attempts-to-increase-its-social-
relevance/articleshow/16250858.cms

• http://www.adageindia.in/advertising/a-look-back-at-kbcs-iconic-advertising/articleshow/65195330.cms

• https://www.exchange4media.com/advertising-news/kaun-banega-crorepati-making-the-aam-khas-42803.html

• https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-
75-crore-on-amitabh-bachchan-779071-1999-11-30

• https://www.exchange4media.com/digital-news/all-set-for-big-ticket-shows-sonyliv-has-advertisers-watching-too-98220.html

• https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-
75-crore-on-amitabh-bachchan-779071-1999-11-30

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