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  • Strengths Weakness Opportunities Threats

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    Siriki girija kanaka sireesha
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    This document outlines a SWOT analysis, identifying strengths such as brand name and large customer base, weaknesses like cost of original content and lack of rights to content, opportunities for expansion and growth through technology, and threats from increased competition and government regulations. It also lists strategies followed, including using big data and ideas, internationalization and localization, diversification through content production, focusing on technology and original local content.

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    Swot, why netflix market share in india is as low as 2%?

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    Netflix

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    This document outlines a SWOT analysis, identifying strengths such as brand name and large customer base, weaknesses like cost of original content and lack of rights to content, opportunities for expansion and growth through technology, and threats from increased competition and government regulations. It also lists strategies followed, including using big data and ideas, internationalization and localization, diversification through content production, focusing on technology and original local content.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    Strengths Weakness Opportunities Threats

    Uploaded by

    Siriki girija kanaka sireesha
    This document outlines a SWOT analysis, identifying strengths such as brand name and large customer base, weaknesses like cost of original content and lack of rights to content, opportunities for expansion and growth through technology, and threats from increased competition and government regulations. It also lists strategies followed, including using big data and ideas, internationalization and localization, diversification through content production, focusing on technology and original local content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SWOT

    Strengths Weakness Opportunities Threats


    Brand name Cost of original content/ Expansion Increased competition
    Large customer base operational costs Growth of technology Digital piracy
    Original content Lack of rights to original Region specific content Government regulations
    content
    Technology Adaptability Original content
    Huge debt Alliances
    Refreshment of content Niche marketing
    library
    Strategies followed
    • Big data is powerful, but big data plus big ideas are transformational
    • Internationalization and Localization strategy
    • Diversification Strategy Through Content Production
    • Marketing Strategy and Marketing Activities
    • Technological Strategy and Capability Building
    • Original Content, Stand Up Comedy, Movies to Be Key Growth Drivers
    • Focus on Technology to Capture The "Mobile First" Economy
    • Higher Investment in Local Content

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