Professional Documents
Culture Documents
1.Title Page
This case study paper has been entirely prepared by me and does not involve
plagiarism…
It is my own work and has not already been published or submitted
elsewhere.
3.Table of Contents
The table of content will have details of section and page numbers.
4.Executive Summary
In this section the student presents the case scenario and provides details
about
The scenario,
The organization,
The players including management, employees, customers, channel partners,
consultants and vendors.
The overview can also cover relevant technical or theoretical issues
encountered.
Overview may present data and information…
If the length of data and information is large in volume, it could be
presented in an annexure.
7.Organization / History
In this section student presents methods deployed for analysis and results of the
analysis that was carried out during preparation of the case study.
(i) BCG Matrix, GE Matrix, Ansoff’s Model
(ii) Porter’s 5 Force Model,
(iii) Blue Ocean Strategy,
(iv) Product Life Cycle,
(v) Brand Equity,
(vi) Brand Extension,
(vii) STP,
(viii) New Product Development,
8.Analysis
• Liquidity Ratios:
• Solvency Ratios:
Current Ratio
Debt- Equity Ratio
Quick Ratio
ROE, ROA, ROCE
• Turnover Ratios:
• Profitability Ratios: Assets Turnover Ratio
Net Profit Ratio Inventory Turnover Ratio
Gross Profit Ratio Debtors Turnover Ratio
Operating Profit ratio Creditors Turnover Ratio
Working Capital Turnover Ratio
Other Ratios
Other Income/ Total Income Long term Borrowings/Total Assets
Price Earning Ratio Cash Ratio
EPS Net Interest Margin
Price to Book Value Interest Earned On Advances
Dividend Yield Net NPA upon Net Advances
Retention Ratio Advances/Deposits
Interest Coverage Interest expended/Loans
Altmen’s Z Score Model
• Future Projections:
EVA • Cash Flows:
Free cash flows FCFF
Moving avg FCFE
Common Size Statements FCFD
Comparative Statements
Year 1
Analytical tools and Techniques
Basics of Analytics
R
Tableau
Python
Marketing Analytics I
Financial Analytics I
__________________________
Year 2
Retail Analytics
HR Analytics
Marketing Analytics II
Financial Analytics II
Operations and supply chain Analytics
Web & Mobile Analytics
Important Topics in Systems
Semester 1 & 2
Software engineering
Software Project Management
SAP – SD
SAP – ABAP
Business Intelligence
Advanced Excel
DBMS
Cyber Security
Cloud Computing
Important Concepts in Operations & SCM
Quality Tools
Pareto
Control Charts
Histogram
Cause & Effect (Fishbone)
FMEA(Failure modes/ Effects Analysis)
APQP(Advance planning for quality procedures)
OEE(Overall effectiveness equipment)
Gemba
Deming’s philosophy
TPM(Total productive maintenance)
Six Sigma, Kaizen, Kanban
Cost of Quality
8 D waste Analysis
Capability Maturity Model (CMM)
Important Concepts in Operations & SCM
Inventory Management
Operations Research
Assignment Model
Transportation Model
Game Theory
Decision Theory
LPP(Linear Programming)
CPM & PERT(Critical Path Method)
Queing
SOPs(Standard operating methods)
Important Concepts in Operations & SCM
SCM Pipeline
CSL(customer service level)
Dependent & Independent Model
Hub & Spoke Model
Cross Docking Model, Milk Runs
Bull whip effect
Fisher’s Model
SIPOC & TOC(Theory of constrains)
Important Concepts in Operations & SCM
Productivity
$ 1 = Rs. 70
$ 1 Bn = Rs 7000 cr
1 BN = 1000 Mn
1 Mn = Rs 10,00,000
1 Cr. = 100 Lakhs
1 Lakh = 100 Th.
9.Status
The status section focuses on presenting the present status with few
questions and problems associated with the case.
At times, individuals’ quotes or statements are included as to what was done
to mitigate the problem.
This section often defines one or more problems that need to be resolved and
the constraints to be considered.
For example, student will describe a problem and ask the question “what
next?”
Problem statement can lead to recommending a solution or prepare a
report…
The student in this section can also ask “what went wrong?” and how it could
have been avoided.
10.Case Solution
Marketing Specialization
CASE-9: Who will Buy XYLO - Mahindra and Mahindra Automotive Sector.
CASE-17: Oreo In India-Launching and Establishing a Global Brand in India
Using Integrated Marketing Communications Effectively.
CASE-23: Unilever: Working Beyond the Horizon.
Case study on Lifebuoy extending PLC
IB Specialization
CASE-10: Kellogg’s Cornflakes in India: Finding a Platform that Connects.
CASE-11: Nivea – Managing the Legacy Brand.