SURROGATE

ADVERTISEMENT
PRESENTED BY:-
RAMANDEEP KAUR
MEANING

• Surrogate advertisement is a form of advertising which is used

to promote banned products, like Cigarettes and Alcohol.
• This type of advertising uses a product of a fairly close category,
as :club soda , mineral water in case of alcohol
• Example :- Bacardi , kingfisher
SURROGATE ADVERTISING IN INDIA

• In India it started from 1995 ( against ban on tobacco and

alcohol advertisement by TV cable ACT 1995).
• First evidence of surrogate advertising was seen by the Indian
tobacco company ‘ azad bidi’
• Than slowly and gradually India adopted surrogate
advertisement
EFFECTIVENESS OF SURROGATE
ADVERTISING
• According to a survey 42 out of 50 people can understand the
actual product which is advertised.
CASE STUDY
Thank you