BRITANNIA INDUSTRIES is one of the India’s leading food companies with over 100 year legacy.

Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk and Dairy products
BISCUITS : BREADS, CAKES AND RUSK :
Britannia is among the most trusted food brands Breads consist of Whole wheat bread, White
and manufactures India’s favorite biscuits like sandwich bread, Bread assortments and Daily Breads.
GOOD DAY, TIGER, NUTRI CHOICE, MILK BIKIS, Cakes and Rusk in different flavors are available
MARIEGOLD, JIMJAM, BOURBON, LITTLE HEARTS, targeting the different sections of the society
PURE MAGIC, NICE TIME
DAIRY PRODUCTS:
Britannia offers dairy products like GHEE, BUTTER , YOGURT, CHEEZE , PACKAGED
MILK SHAKES, TETRAPEK MILK, DAIRY MILK WHITENER.

• Always wanted to be a TOTAL FOOD COMPANY

• They decided to exit some categories to strengthen their biscuit business which was little unstable in between
• Britannia also cut some of its biscuit brands and some pack sizes as well
• Cost cutting by increasing the use of Biomass , a cheaper alternative to traditional fuels and invested much in
technology
• Future strategy of the company includes developing projects based on new technologies, focusing on health and
wellness offerings, and entering into adjacent food categories.
 Parle Agro is an offshoot of Parle products . The original Parle company was split into three separate companies, Parle
products, Parle agro and Parle Bisleri. Parle Agro Pvt Ltd. operates under three major business verticals :
• Beverages - fruit drinks, nectars, juice, sparkling drinks
• Water – Packaged drinking water
• Foods – confectionary, snacks
BEVERAGES: Frooti, Appy, AppyFizz, Saint Juice, LMN, Grappo Fizz, Dhishoom, Frio, CafeCuba, Bailley Soda, Frooti Fizz
WATER BOTTLES: Bailley
FOOD : Mintrox Mints, Buttercup Sweets, Buttercup softease toffee, Softease Mithai Toffee, Kaccha aam toffee,
Hippo Snack
GROWTH STATEGY :-
• Parle Agro launches #TheFrootiLife campaign for different regions
• We extended our beverage brands presence by launching for the first time in the RGB format through a franchise
network.
• They are in the process of launching brand Appy Fizz in cans and RGB. While the RGB format makes its entry only in
small towns and rural markets targeted at the rural youth, cans will be launched only in metros and will strengthen
the premium image in urban India.
 BRAND CLOSURES
LMN was a lemon drink launched by Parle agro in 2008 and was repositioned in 2009, but the
PARLE AGRO: brand got a silent burial soon after the relaunch

BRITANNIA: Not yet but the dairy products are suffering highly by Britannia

HUL: