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Major Business Initiatives: Gaining Competitive Advantage With IT
Major Business Initiatives: Gaining Competitive Advantage With IT
McGraw-Hill/Irwin Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.
STUDENT LEARNING OUTCOMES
2-2
STUDENT LEARNING OUTCOMES
2-3
Questions
2-4
SUPPLY CHAIN MANAGEMENT
2-6
Supply Chain Management
2-7
Opportunities of SCM
Business strategy
Overall cost leadership
Below-the-line initiative
Running the organization (RGT) framework
Goal is to squeeze out every penny of cost
possible in the supply chain
This will optimize fulfillment, logistics,
production, revenue and profit, and cost and
price
2-8
IT Support for SCM
2-11
Customer Relationship Management
2-12
GM’s Sales Force Automation (Purchase
Funnel)
2-13
Opportunities of CRM
Business strategy
Differentiation and focus
Above-the-line initiative
Growing the organization
Classic goals
Treating customers better
Understanding their needs and wants
Tailoring offerings
Providing “delightful” experiences
2-14
IT Support for CRM
2-15
IT Support for CRM
2-16
IT Support for CRM
2-18
Integrated Collaboration Environments
2-20
Social Networking Sites & Systems
2-21
E-Learning Tools
2-22
Informal Collaboration
2-24
IT Support for E-Collaboration
IT culture – refers to
1. How the IT function is placed structurally within
an organization
2. The organization’s philosophical approach to the
development, deployment, and use of IT
2-26
IT Function Structural Placement
Top-down
silo – IT
function
handles all
IT needs;
strong
“command
and control”
structure
2-27
IT Function Structural Placement
Matrix –
Separate IT
department
but decision
making is
“matrixed”
across the
organization
2-28
IT Function Structural Placement
Fully
integrated–
separate IT
function but IT
personnel are
placed within
functional
areas;
tremendous
empowerment
2-29
IT Culture Philosophical Approach
Ranging from…
“Wait and see”
Must prove ROI before adopting technologies
Early adopters
Support technology innovation failure, a reward
system for trying new technologies even if they prove to
be unsuccessful
2-30
IT Culture Philosophical Approach
2-31
ERP Integrates Everything
2-32
ENTERPRISE RESOURCE PLANNING
2-33
ENTERPRISE RESOURCE PLANNING
2-34
Major ERP Vendors
2-35
ERP
2-36