VISIT OF SVEEP OFFICERS

OF

HARAYANA, JAMMU & KASHMIR AND

CHANDIGARH

Office of Chief Electoral Officer

Rajasthan, Jaipur
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 SVEEP
SVEEP is not only….. SVEEP is about…..

× Publicity  Education
× Advertisement  Social mobilization
× Prachar-Prasar  Social activities
× Public Relation (PR)  Partnership building
 Target intervention

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 Why SVEEP is needed ?
For addressing-
• Gaps in voter registration
• Low and declining voter turnout in polls
• Ethical voting
• Continuous electoral and civil education
Awareness does not automatically lead to
behavior of registration or voting. So detail
contact with community is essential.

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 SVEEP Plan
Objectives -
• To analyze the gap between EP Ratio of census
and electoral roll to clean up the electoral roll.
• To analyze the gap between gender ratio of
electoral roll and census that a proper
mechanism can be developed to bridge this gap.
• To analyze the pattern of vote polled in
Rajasthan with the help of previous years of
polling data.
• To study the behavioral pattern of voters in
context to high and low literacy rate district-
wise.
• To identify the excluded communities and to
design programmes making them inclusive in
the electoral process and participation. 4
Findings -
• The wide gap which shows large number of
duplicity in rolls as a result of dead, shifted and
migrated voters has to be cleaned up.
• The large gap in gender ratio of rolls and census
projects a sad plight of women voters. Low
female voter registration as well as the low
female voter turn out has to be targeted to
achieve positive results. The State plan has
incorporated district specific plans aiming to
target the low female voter registration and
turnout cutting across the cultural and socio-
economic barriers of the region.
• The vulnerable Assembly Constituencies (ACs)
and Polling Stations (PSs) are demarcated in the
State plan to achieve better voter registration
and voter turnout. 5
• The four categories of analysis on basis of voters
in context to literacy rate of each district gives a
clear cut action plan to the districts to bridge the
gap between the voters' participation in electoral
process and the literacy rate.
• Excluded communities be made part of the main
stream by targeting them to be part and parcel
of the electoral empowerment.

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 LH LL
(Low Literacy Rate, High Voter (Low Literacy Rate, Low Voter
Turnout) Turnout)
1. Banswara 1. Baran 2. Barmer 3. Bharatpur
2. Bhilwara 4. Bikaner 5. Bundi 6. Dausa
3. Chittorgarh 7. Dungarpur 8. Jalore 9. Jodhpur
4. Jaisalmer 10. Karauli 11. Nagaur 12. Pali
5. Jhalawar 13. Rajsamand 14. Sawai Madhopur
6. Pratapgarh 15. Sirohi 16. Tonk 17. Udaipur
18. Dholpur

HL HH
(High Literacy Rate, Low Voter (High Literacy Rate, High Voter
Turnout) Turnout)

1. Ajmer
1. Hanumangarh
2. Jaipur
2. Ganganagar
3. Jhunjhunu
3. Alwar
4. Kota
5. Sikar

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• Category A – Districts with higher voter turnout &
low literacy rate shows silent booth capturing,
irrational voting and voting in the name of caste,
religion etc. Strategy to evade this out is to
encourage ethical voting.
1. Banswara
2. Bhilwara
3. Chittorgarh
4. Jaisalmer
5. Jhalawar
6. Pratapgarh

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• Category B – Districts with Low Voter Turnout & Low
Literacy Rate depicts lack of awareness and cultural
barriers. Strategy to evade this is to maximize awareness
campaign and constant social intervention with the help
of cultural, social and local medium.

1. Baran 2. Barmer 3. Bharatpur

4. Bikaner 5. Bundi 6. Dausa
7. Dungarpur 8. Jalore 9. Jodhpur
10. Karauli 11. Nagaur 12. Pali
13. Rajsamand 14. Sawai Madhopur 15. Sirohi
16. Tonk 17. Udaipur 18. Dholpur

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• Category C – Districts with Low Voter Turnout & High
Literacy Rate indicates voter apathy. Strategy to
evade this is to increase the informational and
motivational campaign.
1. Ajmer
2. Jaipur
3. Jhunjhunu
4. Kota
5. Sikar

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• Category D - Districts with High Voter Turnout &
Higher Literacy Rate tells about including the
excluded to be the strategy adopted to achieve cent
percent participation of the voters.
1. Hanumangarh
2. Ganganagar
3. Alwar

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……Findings
• Rajasthan is one of the State of country which is enjoying
demographic dividend. Increase in higher side of 18-29 age
cohort of population indicates the stress to be given
regarding youth awareness for voter registration as well as
voter turnout.
• Low literacy rate and high cultural barriers in rural areas
indicates massive campaign regarding female awareness for
registration and voter turnout specially with social
intervention through regular contact with social leaders.
• Rajasthan has immense cultural potential. Every region have
their own folk music, art and dances. To break the cultural
barriers these cultural capitals can be most useful tools.

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 SVEEP at a Glance
• SVEEP plan in the State is a three tier strategy –
a) State co-ordinated activities
b) District level activities - Bridging the gap strategy
c) Micro Planning at Polling Station Level
• The State according to the timeline programme of the electoral
process shall come up with different activities and programmes.
Which is to be executed at all districts within the given time
period.
• Every district has to customise activities related to its socio-
cultural scenario and also initiate activities according to the
category A, B, C & D (stated above) that they come under.
• The gap analysis of each district has to be used for various
activities which shall bridge the gap and increase voter turnout
and voter participation. 13
 KABBP Survey Report Findings
Medium of Awareness
S.No. Medium Percentage
1 TV 1.13
2 Newspapers 14.25
3 Friends 16.63
4 BLO 56.33

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 Use of money in election as
corruption in politics

S.No. Response Percentage

1 Yes 80%
2 No 20%

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 Reasons for non voting in the last
assembly election

S.No. Reasons Percentage

1 Name not present in 22%
the list
2 Do’not want vote 16%
3 Booth is far 11%
4 Long queue 10%

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Influenced most to vote or not in last assembly election ?
Family Caste Religion Candidate
% 25.16 12.93 20.78 41.13
Factors influencing high voter turnout
Money Power Both Good Others
candidate
% 19.09 5.865 2.98 63.11 8.955

Reason for non voting in forthcoming election

Non Voters Nothing will Don’t believe in Don’t have
change democracy voter ID

Percent 30.22 25.26 44.52

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 Influence for voting or not voting on voters in
forthcoming election

Family Head Husband/ Friend Own choice

Wife
36.58% 5.31% 27.14% 24.90%

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 Expectation from Districts
• The socio-economic and demographic profile
of each district is specific to the region.
• Each district has to locate this specificity and
accordingly plan the intervention programme.
• Various cultural legacy like folk music, folk
dance and folk art of the area should be the
contributive forces to enhance voter turnout
and participation.

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 District Strategy
• Districts to roll out all three tier strategies.
• Activities – Meetings with –
 Corporate sector
 Public sector under takings
 Banks
 Business associations
 Barber associations
 Merchant associations
 Sarafa associations

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  Pharmacist associations
 Medical Representative associations
 Rotary Club, Lions Club, Ladies Club
 Auto rickshaw association, Rickshaw association
 School/College Principals and District Education Officers
 Private School/Colleges Principals
 Meeting with LIC officers
 Mandi association
to partnership with these associations and promote voter
awareness campaign.
• Materials sent by department to districts like stickers, posters,
hoardings, banners etc., short films, audio clips, messages and
scrolls etc., from time to time to be used for publicity. Apart from
these materials districts can design their own publicity material
with prior approval from ECI.
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• Time to time directions given by department
• Selecting Assembly constituency-wise 10 polling booths with
minimum voter turnout and designing a strategy for 10% increase
in the coming state legislative assembly elections.
• BLO is the key functionary for the SVEEP activity. The material like
Sankalp Patra, Voter Slip etc. shall be distributed by BLO. Now it is
expected from district SVEEP officers to come out with a strategy
that BLO should not be burden some.

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 Monitoring System
• SVEEP is now a focus activity in election process.
• To give the thrust and adequate momentum to
the SVEEP in districts, a) Monitoring system at
State level is devised –
 A list of monthly activities those are co
ordinated by State, shall be sent to districts
prior to the month.
 A weekly report incorporating all activities
done by the districts shall be sent to the
department in prescribed format.
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 Expected Outcomes
• Significant increase (more than 10%) in voter
turnout.
• Significant decrease in the gap between male and
female voter turnout.
• Increase the youth participation in election
process.
• Voting pattern may be more rational.
• Rapport building between election machinery and
society.
• Smooth functioning of election process
• Free & fair polling
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THANKS

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