Business Plan

Index

• Overview
• Business Opportunity
• Target Customer
• Marketing Strategy
• Investment in Product Development
• Competitive Scenario
• Challenges
• Objective for Funds

www.profitbooks.net
 Product Overview
• ProfitBooks at present is providing Online Accounting and Payroll
Application. The application also hosts following features
• Inventory Management
• Documentation Management (Integration with DropBox)
• Task and Notes Management
• The features will soon be enhanced with
• Direct Bank Feeds
• Multi Currency feature
• Enhanced integration with third party applications like Ecommerce
Portals, Payroll applications etc for seamless data flow
• Global Plan
• CRM Module
• Office Management Application covering Project management,
Time sheets etc

www.profitbooks.net
Overview
 Vision
• To replace multiple applications at present
used by business owners by single powerful
application serving varied needs
• To provide user integration features to save
time and duplication of data

www.profitbooks.net
Vision
 Key Drivers for Growth
• India has close to 5
million SMEs and self
employed
professionals
• Increasing internet
penetration has
changed the way users
look at software
• Increasing IT costs has
given rise to look at
alternative affordable
application
www.profitbooks.net
Opportunity
 The Market
India has 35 million SMBs whose IT spend is between 0.4 to 3 percent of their total
Revenues. SaaS, with its low total cost of ownership, becomes an easy solution to offer to
SMBs in comparison to on-premise solutions. Also, there exist limited levels of IT purchase
decision makers in SMBs, (less than 3) which reduces the sales cycle time for SMBs.

* Source: Zinnov analysis 6

www.profitbooks.net
 Drivers for SaaS Adaption
Mobile & Broadband
Revolution
(The cost of the high-end mobile phones
decreasing Y-O-Y, number of active internet users
to touch 292.3 M in 2015)
Competitive Advantage
(With lower total cost of ownership (TCO),
companies can access solutions such as ERP &
CRM thus providing them a competitive
advantage)

Drivers for SaaS

adaptation in India

Pricing & Support Increase in IT spending

Innovation by SMBs
(SMBs share of IT spending in India is forecast to
(Feature/time-based pricing and innovative IT grow from 38% percent currently to over 50% by
support through remote access) 2015)

www.profitbooks.net
Opportunity
 Target Customer
• Professionals Like
• Chartered Accountants
• Architects
• Doctors
• Lawyers
• Freelancers
• Start up companies
• SMEs

www.profitbooks.net
Target Customer
 Attracting Traffic
Advertisement
• Google Adwards
• JustDial All India Listing
• Targeted Advertisements in Magzines

PR Activities

www.profitbooks.net
Marketing Strategy
 Partner Program
• Increasing Channel Partners for sales
• Increasing association with Accountant
community

www.profitbooks.net
Marketing Strategy
 Partner Program
• Increasing Channel Partners
like software vendors

Increasing association with

Accountant community

www.profitbooks.net
Marketing Strategy
 Feature Enhancement
Feature Enhancement requires investment in
hiring of resources. Key features include:
• Bank feeds
• Multi Currency
• Global Plan
• Integration with third party applications
• Development of CRM

www.profitbooks.net
Product Development
 Competitive Scenario
• QuickBooks by Intuit
• Xero
• Wave Accounting
• Reeleezee
• Reach Accountant
• Tally (Offline application)

www.profitbooks.net
Competitors
 Issues with Competitors
• QuickBooks, Reach Accountant and Reeleezee
only have India centric application
• Wave Accounting is free but has many accuracy
related issues
• No application gives Payroll Solution and
Documentation management solution like
• Reach Accountant is copy of Wave Accouting
with backend support of Chartered Accountants
• Tally is offline application and is not true
comparison with cloud based products

www.profitbooks.net
Competitors
 Key Issues – Solved . . .
• Users could be concerned about their data that we
Data Security are hosting. ProfitBook’s data security mechanism is
far more superior than their office premises.

Internet • Broadband penetration & reach is relatively low,

however pace of growth is very exponential.
Connectivity

Customer • Customers are already using the SaaS applications

like email accounts. Customer preferences are
Awareness changing fast with time.

www.profitbooks.net
Challenges
 Objective of Funds
• Product Development
• Investment in Sales
• Investment in Marketing and
Branding

www.profitbooks.net
Competitors
 Thank you
www.profitbooks.net
Thank You