VISION, MISSION STATEMENT AND

VALUES

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

Organizations summarize their goals and
objectives in mission and vision statements.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 VISION:
An aspirational description of what an organization would like
to achieve or accomplish in the mid-term or long-term future.

It focuses on the future; it is a source of inspiration and

motivation.

Often it describes not just the future of the organization but

the future of the industry or society in which the organization
hopes to effect change.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 MISSION:

The Mission Statement concentrates on the

present; it defines the customer, critical
processes and it informs you about the
desired level of performance.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 COMPERISON CHART
MISSION
• It talks about HOW you will get to
where you want to be. Defines the
purpose and primary objectives
related to your customer needs
and team values.
• It answers the question, “What do
we do? What makes us different?”
• It talks about the present leading
to its future.
• It may change, but it should still tie
back to your core values, customer
needs and vision.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
VISION
• It outlines WHERE you want to be.
Communicates both the purpose
and values of your business.
• It answers the question, “Where do
we aim to be?”
• It talks about your future.
• As your organization evolves, you
might feel tempted to change your
vision. However, mission or vision
statements explain your
organization's foundation, so
change should be kept to a
minimum.
 What's in a Vision Statement?

When developing a vision statement, it should be

seen that the following questions are answered:

• What do we want to do going forward?

• When do we want to do it?
• How do we want to do it?

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 Features of an effective vision statement
include:

• Clarity and lack of ambiguity

• Paint a vivid and clear picture, not ambiguous
• Describing a bright future (hope)
• Memorable and engaging expression
• Realistic aspirations, achievable
• Alignment with organizational values and culture
• Time bound if it talks of achieving any goal or
objective PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
What to Include in a Mission Statement?

When developing a mission statement, it should

be seen that the following questions are
answered:

• What do we do today?
• For whom do we do it?
• What is the benefit?
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
Features of an effective mission statement are:

 Purpose and values of the organization

What business the organization wants to be in
(products or services, market) or who are the
organization's primary "clients" (stakeholders)

 What are the responsibilities of the organization

towards these "clients“

 What are the main objectives that support the

company in accomplishing its mission
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 Which comes first?

For a new start up business, new program or plan to re-

engineer your current services, the vision statement will
be formulated first as it will guide the mission statement
and the rest of the strategic plan.

For an established business where the mission is

established, often the mission guides the vision
statement and the rest of the strategic plan for the
future.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
FAMOUS EXAMPLES OF VISION AND MISSION

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

HAVMOR ICECREAM

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 HAVMOR
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (Offer Finest Quality)
(Exceeding Turnover) • For whom do we do it?
• When do we want to do it? (Our Customer)
(In 2020) • What is the benefit?
MISSED: (Money, Goodness,
• How do we want to do it? Truthfulness)

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

BASKIN ROBBINS

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 BASKIN ROBBINS
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (To create Thrill & Excitement)
(Best Premium Ice Cream Player) • For whom do we do it?
MISSED: (For Customers & Stakeholders)
• When do we want to do it? • What is the benefit?
• How do we want to do it? (Values for Stakeholders &
Powerful brand image)

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

BEN & JERRY ICECREAM

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 BEN & JERRY ICE CREAM
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (Use Environment Friendly
(Conduct business through creative practices, using wholesome and
ways to bring positive change) natural ingredients)
• How do we want to do it? • For whom do we do it?
(Respecting history, celebrating (For customers & community)
present and shaping the future) • What is the benefit?
MISSED: (To protect environment)
• When do we want to do it?

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 BLUE BELL

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 BLUE BELL ICE-CREAM
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (Best Ice-cream)
(Rebrand ice-cream & present safe • For whom do we do it?
product to attract more customers
and ) (For Country)
• How do we want to do it?
(By upgrading social media, MISSED:
website and other advertisement • What is the benefit?
outlets )
MISSED:
• When do we want to do it?
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 MISSION

Preserving local values, culture and traditions to create a top class ice cream while
valuing customers health and nutrition to provide the best tasting and most
nutritious ice cream flavors
VISION

Our vision is to be leading manufacturer of finest ice-cream

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 GHARISSA CREAM
In Vision statement focus on:
• What do we want to do going
forward?
(leading manufacturer of finest
ice-cream)
MISSED:
• When do we want to do it?
• How do we want to do it?
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
In Mission Statement Focus on:
• What do we do today?
(Create top class, best taste and
nutritious flavor ice-cream)
• For whom do we do it?
(For customers and culture )
• What is the benefit?
(To preserve culture, tradition,
local values and valuing customer
nutrition)
 SOUTHERN ICE CREAM

OUR MISSION
Sharing the love of quality ice cream!

To provide quality products & services that consistently exceed customers’

expectations through the use of technology, dedicated and skilled employees and
the spirit of teamwork.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 OUR VISION
To be a great place to work and influence people to be the best they can be.
Commitment to integrity and always conduct ourselves honestly and honorably.
To provide a portfolio of quality products that meet the desires and needs in the
market.

Build partnerships with our suppliers and customers to create mutual value.
Dedicate ourselves to social responsibilities through involvement in local community
support.

Minimize our carbon footprint on the environment by reducing, reusing and

recycling.

Maintain profitability by maximizing markets, having new products, efficient

workforce and processes.

Growth through continued market development and acquisitions related to our

business model.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 SOUTHERN ICE CREAM
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (Provide quality product & services by
(To provide quality product, using technology and skilled employees)
Partnership with suppliers & customers, • For whom do we do it?
minimize carbon footprint, maintain
profitability and market development) (For customers)
• How do we want to do it? • What is the benefit?
(By creating mutual values, recycling (Consistently exceed customer
environment, work efficiency, product expectations)
& market growth)
MISSED:
• When do we want to do it?
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 WALLS ICE CREAM
In Vision statement focus on: In Mission Statement Focus on:
• What do we want to do going • What do we do today?
forward? (Incorporate vitality )
(Focus on four pillars, 1: better life • For whom do we do it?
everyday, 2: help people to feel good, 3:
inspire people to take small actions, 4: (For customers & employees)
business expansion and reduce • What is the benefit?
environmental impact)
• How do we want to do it? (Vibrant brand and people)
(by developing new ways of doing
business and strong brand & services)
• When do we want to do it?
(Everyday)
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 VALUES

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

 Important and lasting beliefs or ideals
shared by the members of a culture about
what is good or bad and desirable or
undesirable.

 Values have major influence on a person’s

behavior and attitude and serve as broad
guidelines in all situations.

 Some common business values are fairness,

innovation and community involvement.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
 Every organization has a set of values,
whether or not they are written down.

 The values guide the perspective of the

organization as well as its actions.

 Writing down a set of commonly-held

values can help an organization define its
culture, beliefs and work practices.
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
EXAMPLES

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
ENGRO FOOD
At Engro, we support our leadership culture through unique systems and
policies which ensure open communication, foster an environment of
employee and partner privacy, and guarantee the well-being and safety of
our employees.

Our core values form the basis of everything we do at Engro; from formal
decision making to how we conduct our business to spot awards and
recognition. At Engro we never forget what we stand for.
Following are our core values:
ethics and integrity
health, safety and environment
innovation and risk-taking
our people
community and society
consumer centric
PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.
NATIONAL FOOD
Passion
People centric
Customer Focus
Leadership
Teamwork
Ethics
Accountability
Excellence in execution

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.

ENGLISH BISCUITS
Leadership
Innovation
Vitality
Humanity

PRESENTATION FOR PAKISTAN FRUIT JUICE CO (PVT), LTD.