GROUP 4

MAYANK AGRAWAL
RAGHU KHANNA
MANAGING
RUPIKA S K
VIJAYA P SHANKAR
ABHISHEK KANDEY
IT IN BUSINESS
COMPANY HISTORY
COMPANY HISTORY
 COMPANY PROFILE
• The company began in 1911 as the Computing-Tabulating-Recording Company (CTR)
and was renamed "International Business Machines" in 1924.

• IBM manufactures and markets computer hardware, middleware and software, and
provides hosting and consulting services in areas ranging from mainframe computers to
nanotechnology.

• The first IBM computer, commonly known as IBM PC was introduced on August 12,
1981.

• Owned by Warren Buffett, with a net worth of $170.90 Billion.

• CTR was formed on 16 June 1911, New York City, New York, United States, and
later renamed to IBM in 1924.
 COMPANY PROFILE
• Initially, the company manufactured machines. This might look simple but they were
quite high tech machine for that period of time. eg coffee grinders, meat slicers etc.

• During 1950's the company was in an era of rapid technological advances. The firm
moved forward by producing magnetic tape storage, programming, disk drives and
electronic computers.

• In 1960s the most important product was produced by the company until that point of
time. it was the IBM SYSTEM/360 that completely relied on Solid Logic Technology.

• They entered the printer market and today they offer Technologically advanced
computer programs for people from all walks of life. ex. lenovo thinkpad.
 WATSON
• An Artificial Intelligent system capable of answering questions posed in natural
language and to help the humans in making a decision considering a broader
perspective.

• Developed in IBM’s DeepQA (QA = Question & Answering) project, led by David
Ferrucci.

• Combines natural language processing, machine learning &

hypothesis generation & evaluation to give direct, confidence
based response.

• Can Extract Needle in the Haystack.

• Plays With natural language

(implicit + highly contextual + ambiguous + often imprecise).
 WATSON-TECHNOLOGY BEHIND THE MASTERPIECE
• Processing speed doubles every 18-24 minutes.
• Watson LEARNS and gets SMARTER. It self - accesses its own algorithms.
• Learns to disambiguate between languages, basically words.
• Performance: 80 teraflops per second.
• Given: Rich Natural Language Questions over a domain of knowledge.
• Deliver:
Precise Answers: Determine what is being asked & give precise response.
Accurate Confidences: Determine likelihood answer is correct
Consumable Justifications: Explain why the answer is right
Fast Response Time: Precision & Confidence in <3 seconds
 WATSON-TECHNOLOGY BEHIND THE MASTERPIECE
• Used 15Tb as Storage space. CDs would slow down the process and didn’t had the
ability to hold such a large amount of data.
• Produced results in 2-6 seconds that would take up to 2 hours on normal computer.
Thus providing a processor for each threads produced (complex branching
involved).Around 2600 processors were induced.
• Ten racks holding 90 servers holding almost 2880 processor cores running through
DeepQA software & storage.
• Thousands of algorithm fire at the same time to find the answer. At the end another
algorithm takes over and combines all the answers to find the correct one, thus giving
score to each algorithm.
• It doesn’t itself know how to read a sentence, so engineers come in at this point. They
write algorithms to break the sentence into parts that can be fed into the system and
Watson can then create a connection.
 WATSON – FUTURE APPLICATIONS
• It has future applications in the following sectors –
1. RETAIL
2. SMART CITY
3. EDUCATION
4. HEALTH CARE
5. PERSONAL SECURITY ASSISTANT
 5 CHALLENGES RETAILERS FACE GIVING CUSTOMERS
WHAT THEY WANT

• Providing Personalized Omni-Channel Experiences

• Understanding What Drives Customer Behavior and Conversions
• Mastering Pricing Strategy
• Balancing Strategy and Tactics
• Speed and Agility
 IT INFRASTRUCTURE
FROM SERVERS AND MAINFRAMES TO STORAGE SYSTEMS AND SOFTWARE, IBM PROVIDES
THE BUILDING BLOCKS OF A NEXT-GENERATION IT ARCHITECTURE THAT EMPOWERS YOUR
ENTERPRISE.

• Servers
• Storage
• Software
 SERVERS TO MEET THE BUSINESS NEEDS OF TOMORROW

• Small enterprise servers

• Large enterprise servers
• Scalable servers
• Mainframes
Z14 Z13 Z13-S
 IBM STORAGE: CAPTURE THE POWER OF YOUR
DATA
• Flash storage
• Software-defined storage (SDS)
IBM Flash System V9000
• Data protection software IBM Spectrum Protect

• Hybrid storage arrays

• Storage area networks (SAN)
• Tape storage IBM Storewise family
IBM TS1155 Tape Drive
 IT INFRASTRUCTURE SOFTWARE TO HELP YOU
ACCOMPLISH MORE

• Software for IBM Z mainframes

• Software for IBM Power Systems servers
• Operating systems for IBM Z
• Operating systems for Power
 INDUSTRIES

Do what they say you can't

Defy impossible and unleash
your power to innovate,
imagine and create with IBM
Industry Solutions
INDUSTRY AEROSPACE & DEFENSE

• Fast, streamlined, compliant development of next-generation

flight management systems.
• To accelerate development of its next-generation flight
management systems, CMC adopted a new object-oriented,
model-based process. Automatic traceability from
requirements through to delivery boosts productivity, reduces
defects, accelerates development, and simplifies compliance.
INDUSTRY: METALS & MINING

Goldcorp processes complex inquiries

35 times faster with Watson
What used to take 24 hours to process can now be
completed in seconds.

Sandvik performs mining process

optimization on more than just
equipment
With a focus on data, Sandvik and their customers
drive mining productivity in new ways and reduce
the impact of equipment breakdowns.
INDUSTRY: OIL & GAS

Fuel agility, efficiency and new revenue

streams with insights
Volatility is the new normal in oil and gas.
And in this new reality, oil and gas
companies have to go beyond process
enhancement to reinventing the way they
do business. IBM’s tailored solutions for oil
and gas can help one gain an edge in a
“lower for longer” marketplace, boost
productivity despite a shrinking workforce
and drive growth in a volatile ecosystem.
 INDUSTRY: EDUCATION

Personalized education: From curriculum to career with cognitive systems

The education industry is challenged by digital disruption to reinvent and prove
relevance. IBM research reveals how educators are achieving improved outcomes
through cognitive systems.
INDUSTRY: TRAVEL AND TRANSPORTATION

Modernize and optimize travel efficiently.

The travel and transportation industry is growing, and expectations are rising from
today’s savvier, more connected travelers. IBM’s digital solutions can help provide
the seamless travel experience you want with the improved efficiency you need.
• AI-powered robot microscopes will help clean up the world’s water supplies
• Crypto-Anchors and blockchains to fight Counterfeiter
• Lattice cryptography will discourage even quantum-powered hackers
• AI bias will explode, but only unbiased AI will survive
• Quantum computing will move from the research labs into the real world