Task Eight

Using Master Slide option create a power point presentation

Assignment Submitted
by Gopika Kumar
Advertising
Mrs Gopika Kumar
Effect of Advertising on
Economy

 Economic Issues
 Social Issues

 Ethical Issues
Effect of Advertising on Economy
Economic Issues
1. Effect on Value of Products &Services
1. Advertising adds value to a brand in consumers mind
2. Advertising may imply quality and make the product desirable
3. Advertising adds value about the new uses of a product.

2. Effect on Price
3. Effect on Consumer Demand and Choice
4. Effect on Competition
1. Advertsing is cricised for creating barriers to entry for small firms having no advertising
budget
2. It becomes difficult to compete against the leader.
Effect of Advertising on Economy
Social Issues
Advertising is often criticized for its impact on
society, value and lifestyle.
1. Materialism: Advertising blamed for
manipulating consumers to buy things for
which there is no real need.
2. Stereotyping
Effect of Advertising on Economy
Ethical Issues
Ethics are moral principles and values that govern the
actions and decisions of an individual
 Sex Appeals used to gain consumers attention

 Misleading

Advertising Standard Council of India (ASCI)

Question for Discussion
Watch advertisements that in your view were
misleading, indecent, wrong or dishonest.