PROBLEM STATEMENT: DETAILED PLAN TO DEVELOP AN APP FOR TRUMP TOWER HOTELS WHICH PROVIDES LOCAL EXPERIENCE BOOKING

SERVICES IN
ADDITION TO USUAL HOTEL APP SERVICES.
PROBLEM UNDERSTANDING
• Who: Millennials in India as tourist
• Where: Must see attractions or off beat
places or a mix of both
• What: a travel app with additional
features of Local Experience booking
services
• When: In a next 6 months
SOLUTION
PAIN POINTS & SUGGESTIONS GATHERED through extensive primary (Google forms and PIs) & secondary
research (Current hotel booking apps & apps, internet research, 3 party hotel booking apps & websites):
• The app should be simple to use and with maximum 3 colors used in the UI/UX
• Personalized trip planning with virtual travel Assistant
• Place guide including option of downloadable map including all important facilities in the area.
• Better Search option, search results, Filter & sorting
• User Profile
• ADDITIONAL FEATURES: Restaurant booking, travelers gears booking, transportation booking, Social Media
button, Push notification alerts, User stories, Insider tips, Ratings & reviews, Automatic language & currency
change

• The home page will consist of a

• The first page of the app will
simple welcome message and HOME
display the company logo which
information about the Trump
signifies TRUMP Towers Hotels,
Tower hotels.
company motto and login/Signup

T
NEVER SETTLE
option.
• The app has been designed using
3 colors: black, white & golden to give
the app a royal and minimalistic look
•

•
The home page wall paper will be
customizable by the customer
The popup blindness paradigm
can be tackled by providing offers
EXPANDABLE HOME MENU

and discounts on the home page DIGITAL ASSISTANT

According to primary survey, users also COLOR
ADD
itself through scroll up mechanism SEARCH ONS
preferred limited no. of color usage in MY LIFE
SIGNUP/LOGIN • Through Primary survey it was USER
the app design
Mobile identified that people preferred to
Google receive newsletter & discount
Facebook offers through mail. So, the user
can be asked for subscription on
the home page itself
PROBLEM STATEMENT: DETAILED PLAN TO DEVELOP AN APP FOR TRUMP TOWER HOTELS WHICH PROVIDES LOCAL EXPERIENCE BOOKING SERVICES IN
ADDITION TO USUAL HOTEL APP SERVICES.
• The expandable home menu will provide options such as customer support, services, about app, etc info
• The search button will be called Explore where “tag” search will be provided. So, the user can put City, Trump Hotel & travel
SUPPORT Liking of the customer at the same time. SO the results will be generated on the basis of these three attribute. Apart from
ABOUT APP that the user can use the filters such as cost, hotel ratings, only hotel, only itinerary, mix of both etc.
• The digital assistant will help the user in taking care of all the operational activities of the user. Some of the common uses
USER INFO
will be providing online & offline itinerary to user, itinerary planning, hotel bookings, flight timings, weather conditions at
tourist spot, translator (if possible). The digital assistant through push notifications, reminders will help in preventing the
dropout rate.
DIGITAL ASSISTANT
COLOR
ADD • The user tab will be used to gather all the information about user such as past visited places, user behavior patterns, user
ONS
SEARCH MY LIFE payment details, account details, user theme.
USER • The next button will be called Color my journey where the user will be able to see preplanned recommendations for the
user itinerary with the pricing distribution. The user will also be provided with Data about the past visitors at the same place
and the key insights shared by them. The interface of the app will change from a bit monochromatic to colorful. The option
of picking up recommended trips and customizing it will also be given. It will also give information about trending places and
season trends.
• The last button is the add on features button such as flight booking/checking, transportation booking/ renting, traveler’s
gears booking, Social media connect, services price break up.
SITEMAP SOCIAL
MEDIA
ABOUT ADD ON
SUPPORT
INFO
COLOR ME
HOME WISHLIST FLIGHT TRANSPORT/
USER
PAST RECORDS RENT
SIGN OUT DIGITAL TRAVELLERS TRIP KEY INSIGHTS
TAG SEARCH ASSISTANT GEARS
PAYMENT
OPTIONS SPECIAL FILTERS USER NEED
BASED CUSTOMIZED PLANS
MUST SEE OFF BEAT