Meeting 2

LABEL, SHOPPING BILL, INFORMATION

LABEL

Label is a mean of communication from the

brand to the consumer.
Product labeling is a part of the packaging of a
product.
It is the written information on the packages.
These written labels on the package cover
important information which needs to be
communicated to a customer.
`Product labelling is defferent from packaging. A
product packaging might have the brand
colours, the logo and material as well as the
shape of the package etc.
`The label is the informational/wirtten part
Product labelling can be as less as simple one
or two lines on the back of the product. Or it
can be as much as the whole back end of the
product being full of written information. If you
pick up any shampoo, you will find the back to
be full of information about the manufacturing
location, customer service, ingredients, ways to
apply, safety instructions and whatnot.
THE IMPORTANCE OF LABELING PRODUCT

1. Brand and Product Identity

The label on the product is the primary
product identity. The name of the product and
the brand itself is considered as part of
product labelling and these product labels
form the brand identity.
2. Grade and Type
Label also functions to differentiate the kind
and grade of product.
3. Requirement by Law
There are some labeling requirements which
might be specified by a regulatory body. Some
of them which are very common include
Ingredients, manufacturing plant, batch
number, expiry date, MRP, safety instructions
etc. Thus, a company has to consider all legal
requirements before deciding on the product
labelling.
4. Description
a product might not be required to print usage
instructions on the package of the product.
Some products use a manual to communicate
the same whereas others imbibe usage
instructions on the packaging itself.
5. Promotion
It is a type of product labeling which you would
have most likely encountered especially during
festive season. If a promotion is printed on the
package, it has to be adhered to. It also comes
to the immediate attention of the customer.
Example: buy 1 get 2
6. Additional Information
Product labelling has become very important
because the customers are much more likely to
reject a product which they don’t know how to use.
So e-commerce sellers should ensure that the
labeling on the product covers all legal norms and
at the same time promotes the product.
Source: https://www.marketing91.com/product-
labelling/
SHOPPING BILL

Shopping bill is printed paper contains list of

goods with their price and total amount of price
paid.
FUNCTION OF SHOPPING BILL

1. To Give Information
There are some information that we get from
shopping bill.
2. To Check the Payment
We can check the payment that we pay and the
total amount that we should pay
READING TO GET INFORMATION
 When you read with a purpose, and as your eye
skims over the page you take from it whatever
you need, predicting what is likely to come next
and adjusting your predictions as you go along.
 People read for different reasons. Some people
read for enjoyment, others read to find
information.
PROVIDING A CONTEXT AND A REASON FOR
READING
First we need to provide a context. When we read in real
life we usually have some expectations about what we
are going to read. Perhaps we know quite a lot about a
topic and we want to check on a few details. Or perhaps
we have just heard about something and are curious to
know more about it. We rarely set out to read something
without knowing anything at all about the topic and
without having any expectations about what we are
going to read. So in the classroom we need to provide
learners with a context. Before they begin to read they
will have some idea what it will be about and what to
expect from it.
 Secondly we need to provide a reason for reading.
Sometimes in our reading we are looking for very
specific information. We may have certain beliefs which
we want to confirm or perhaps to reconsider. Or perhaps
our curiosity has been aroused by a newspaper headline
or the title of an article in a magazine, and we want to
satisfy that curiosity. We should try to put our students
in the same situation when they approach a reading.
What exactly do they expect to get out of the reading?
What gaps in their knowledge do they want to fill? What
expectations do they have which they want to check
against their reading?
Source: www.teachingenglish.org.uk
HOW TO GET INFORMATION FROM TEXT
A. Skimming
Skimming helps you find information in a text without
reading the whole thing. Readers usually skim when a
text is very long. Skimming will help you decide whether
the text is interesting or useful.
You can skim a text in lots of ways:
1. Read only the subheadings or titles of the paragraphs
2. Read the first sentence of each paragraph to find out
what it is about
3. Look for dates, names or technical words that might
help you to find what you're looking for
B. Scanning
Scanning helps you to find a very specific piece of
information. For example, a name in a phone book or a word
in dictionary. Once you've found the piece of information,
skim the surrounding text to make sure it's what you're
looking for.
You can scan a text in lots of ways:
1. Look for the first few letters of the word you're looking for
2. Look for words in bold letters or italics for important pieces
of information
3. Look for bullet points or numbered lists that might contain
the information you need
4. Source: www.bbc.co.uk/ks2/english/reading