BTPN WOW

MARKET VISIT
LOCATION’S REPORT

PRESENTED BY:
ANISA DIAN PERTIWI, S.Pd
UNIVERSITAS NEGERI JAKARTA
About Merchant
Benefits Merchant get compensation as the
Location: Two-R Merchant increase of customer’s number
PIC Merchant: Ms. Luliyati
As their additional income
Address: : Jl. Cipinang Muara II RT.05 RW.02 No.85

Facilitate customers in everyday banking

transactions
Has been a BTPN WOW agent since 2016.
Get training and branding equipment

Up to this year, there are 210 registered customers, 100 of them are active More customers enables merchant to
customers. grow

Marketing: Offers the product directly to consumers in a gathering

activities held at home and also by optimalizing the power of word-of-
mouth from existing customers. Draw- Lack of socialization about new program
backs services, late update

Due to her excellent performance, she had given several number of

Lack of equity in credit facilities,
rewards from BTPN, such as mobilephone and compensation.
especially in East Jakarta

Most of her customers are interested to join BTPN Wow because it gives Salesperson who visited the merchant
them many convenience, including easy to make saving, deposits and cash are mostly less experience
withdrawals, pay bill and add credit.

Lack of meetings and communication

But since the last 3 months, started from June 2018, there has been a decline between BTPN and merchants
in customer activity in saving because of the change of customer;s economic
condition.
 Recommendations to
Improve BTPN WOW’s Performance
To ensure every merchant
gets an up-to-date program.
So they can offer it as soon
To …….. as possible.

Improve Program
Improve services Socialization

Provide Provide Credit

salesperson with Facilities
sufficient ability and
experience
To……..

To……..
 Recommendations to
Improve BTPN WOW’s Performance

Penjelasannya…….

Humanize The brand

Penjelasannya…….
Listen to Merchant
 Conclusion

Warna-
warni MY Kring
BTPN INNOVATION WOW
WOW

Penjelasan….