Name - Somesh Singh Chauhan

Roll no. - 17010

Div - A
Internal Guide – Dr. Lalit Prasad
Summer Internship Project In Mapro Foods Pvt Ltd
 Re-launch of Mapro
Foods Pvt. Ltd in Kanpur
 Objectives
1 To make Consumer Aware about Mapro products.
2 To encourage lapsed users to repurchase and to generate new customers.
3 To acquire more market share.
4 To acquire Mid and premium market both.
 Literature Review
• Relaunch is a change to a product or the way it is sold, order to make
it available as a new product to increase sales.
-Cambridge Business English Dictionary

• It's better to relaunch earlier than be forced to do so when sales fall.

Sandeep Kaul(chief executive,ITC)
 Literature Review
• A brand relaunch reintroduces a previously marketed brand to
improve its sales, market share and profits. It can mean anything
from a new pack design or advertising campaign, right through to
a root and branch reworking of the product, its pricing, its
distribution and its promotion. Usually it involves repositioning
the brand or modernising its communication.
-WARC